Ad Feature

Company CEOs increasingly feature in advertisements, but does it work?

More and more corporates are using their CEOs in their branding and advertising in order to enhance their reputation.

But does it work?

Listen to the audio (scroll down) for clips by the CEOs of Continental Linen, Burchmore and Hirsch's and a discussion thereof by Branding and Advertising expert Andy Rice.

There’s not an awful lot to get excited about in terms of their [the CEOs in the audio clip] delivery.

Branding and Advertising expert Andy Rice
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