But does it work?

Do loose inserts in newspapers work?

It’s the season of retail madness…

Do loose inserts in newspapers, magazines, etc. work?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice for his weekly advertising feature entitled “But Does It Work?”.

Scroll down for quotes from the audio below.

The truth is that people go to the loose inserts before checking out the rest of the newspaper.

Andy Rice (branding and advertising expert )

Advertisers have more control.

Andy Rice (branding and advertising expert )

You’d be surprised to see how many people walk around the shop clutching a loose insert.

Andy Rice (branding and advertising expert )

Loose inserts generate $5.9 billion per year in revenue for newspapers.

Andy Rice (branding and advertising expert )

Loose inserts make up about 70% of knock-and-drop newspapers.

Andy Rice (branding and advertising expert )

Only a very small minority of advertisers say that loose inserts don’t work.

Andy Rice (branding and advertising expert )

Loose inserts aren’t going away any time soon.

Andy Rice (branding and advertising expert )

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