But does it work?

Do loose inserts in newspapers work?

It’s the season of retail madness…

Do loose inserts in newspapers, magazines, etc. work?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice for his weekly advertising feature entitled “But Does It Work?”.

Scroll down for quotes from the audio below.

The truth is that people go to the loose inserts before checking out the rest of the newspaper.

Andy Rice (branding and advertising expert )

Advertisers have more control.

Andy Rice (branding and advertising expert )

You’d be surprised to see how many people walk around the shop clutching a loose insert.

Andy Rice (branding and advertising expert )

Loose inserts generate $5.9 billion per year in revenue for newspapers.

Andy Rice (branding and advertising expert )

Loose inserts make up about 70% of knock-and-drop newspapers.

Andy Rice (branding and advertising expert )

Only a very small minority of advertisers say that loose inserts don’t work.

Andy Rice (branding and advertising expert )

Loose inserts aren’t going away any time soon.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Does animation (and emojis) work in advertising?

Does animation (and emojis) work in advertising?

Does it work to use animation as an advertising technique? Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Does it work to use babies in advertisements?

Does it work to use babies in advertisements?

Branding and Advertising Expert Andy Rice discusses the use of babies in advertisements and whether or not it works.

Does it work when companies claim “green” credentials in their ads?

Does it work when companies claim “green” credentials in their ads?

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Does selling stuff over the phone (i.e. telemarketing) work?

Does selling stuff over the phone (i.e. telemarketing) work?

Bruce Whitfield interviewed branding and advertising expert Andy Rice about whether or not telemarketing (still) works.

Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Big Brother knows who you are (and what you like) and wants to sell you stuff

Big Brother knows who you are (and what you like) and wants to sell you stuff

What is "Big Data" and can it help marketers sell their wares? We interviewed Branding and Advertising expert Andy Rice.

Does shocking or controversial advertising work?

Does shocking or controversial advertising work?

Advertisers sometimes deliberately startle or offend their audience. But does it work?

Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Do advertorials (aka “sponsored content") and infomercials work on you?

Do advertorials (aka “sponsored content") and infomercials work on you?

They (sort of) look and feel like normal articles, but they’re actually advertisements. Andy Rice on whether or not they work…

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Popular articles
This mess that is Eish-kom, is the ANC's doing, says Eusebius

This mess that is Eish-kom, is the ANC's doing, says Eusebius

Eusebius McKaiser and callers discuss Ramaphosa's comment that South Africans will overcome load shedding like they did apartheid.

South Africa can have cheap electricity, forever! – former Eskom engineer

South Africa can have cheap electricity, forever! – former Eskom engineer

The Money Show’s Bruce Whitfield interviews Dr Tobias Bischof-Niemz, CEO at ENERTRAG South Africa.

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

TymeBank has no branches and no monthly fees. Most transactions are free. Bruce Whitfield interviews its CEO.

SA second most stressed nation in the world - Here's what you can do about it

SA second most stressed nation in the world - Here's what you can do about it

Health and Performance Educator and Consultant, Richard Sutton discusses methods for de-stressing.

Survey reveals SA teachers 'emotionally overwhelmed'

Survey reveals SA teachers 'emotionally overwhelmed'

A report has revealed that many teachers feel overwhelmed and often feel they must step into the role of a 'proxy parent'.

[WATCH] 'We don't accept white people' says BLF registering for May elections

[WATCH] 'We don't accept white people' says BLF registering for May elections

Black First Land First (BLF) leader Andile Mngxitama made its exclusionist policy clear when registering at the IEC on Wednesday.

'There are a lot of stereotypes around women footballers' - Amanda Dlamini

'There are a lot of stereotypes around women footballers' - Amanda Dlamini

The former Banyana Banyana captain says she had to balance school and football to end the stereotypes around the beautiful game.