What makes a memorable Christmas shopping experience?

Christmas shopping is not just about bargains but it also has to do with how a customer feels before and after they make a purchase.

Stephen Grootes on Thursday spoke to Aki Kalliatakis, the managing partner of The Leadership LaunchPad about how shops can improve the customer experience.

Listen to the conversation below:

...There's no doubt that the good deals are there and they should be available. They should be expressed through communication and training. In that process making the customer effort much less than it would have been in the past.

Aki Kalliatakis, The Leadership LaunchPad

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