But does it work?

Advertising that worked (and didn’t!) in 2015

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice looked back at the top three best (and worst) of the “But Does It Work” feature.

Scroll down for quotes from the audio below.

‘Brand South Africa’ had a terrible year.

Andy Rice (branding and advertising expert )

Nando’s and Savanna are putting a smile on our faces at a time when it’s hard to do so.

Andy Rice (branding and advertising expert )

PR practitioners need to remember there is bought, owned and earned media. The PR world sometimes forget the ‘earned’ media.

Andy Rice (branding and advertising expert )

Television’s obituary has been written by countless people. But TV just keeps rolling on. It remains cost effective. And it delivers.

Andy Rice (branding and advertising expert )

Kindle sales are declining while book sales have never been healthier.

Andy Rice (branding and advertising expert )

Never underestimate the tactile sense.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


Recommended

by THE NEWSROOM

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Do loose inserts in newspapers work?

Do loose inserts in newspapers work?

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

Does Public Relations work? Do you find it believable? Bruce Whitfield interviews branding and advertising expert Andy Rice.

Does the perception of “Brand South Africa” matter?

Does the perception of “Brand South Africa” matter?

Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Coca-Cola’s iconic “contour bottle” turns 100

Coca-Cola’s iconic “contour bottle” turns 100

Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”

Popular articles
Almost 30 million SA ID numbers compromised after site hacked

Almost 30 million SA ID numbers compromised after site hacked

Independent Marketing Consultant in the Technology Space, Andrew Fraser says this looks like a leak and not a hack.

Signal jammers and other devices confiscated at China Mall

Signal jammers and other devices confiscated at China Mall

Several communications devices were confiscated from businesses in a raid by Icasa at China Mall on Wednesday.

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

The Money Show's Bruce Whitfield interviews Rain Director Michael Jordaan about his money beliefs and history.

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.