"There's gotta be a better way of doing flowers?"
This is the curiosity that sparked the birth of SA Florist in 2013, a digital network of 200 florists that offer the most beautiful flower bouquets and arrangements, as well as premium hampers and gift boxes.
SA Florist uses geo-location to shorten the distance between florists and customers and offers the lowest delivery fee in the country.
Listen to the full conversation:
Flowers have become a very successful model online.— Fraser Black, co-founder of SA Florist
This is an industry ready to be disrupted and the company has been flying ever since we injected third-wave technology three years ago.— Fraser Black, co-founder of SA Florist
We've come along and provided the struggling independent florist a lifeline - an opportunity to really compete online.— Fraser Black, co-founder of SA Florist
You're either competing by yourself or joining our network to keep afloat.— Fraser Black, co-founder of SA Florist