'Parents need to be alert to hypersexualisation of young girls'

The impact of fashion trends and media culture in society contribute to the hypersexualisation of young girls, says a children's rights advocate.

702's Azania Mosaka spoke to Joan van Niekerk from the International Society for the Prevention of Child Abuse and Neglect on the issue.

Listen to the interview below:

What we are referring to is we dress little girls in such a way that we promote them as sexual beings or potential sexual beings.

Joan van Niekerk, International Society for the Prevention of Child Abuse and Neglect

It's important not to project children as sexual images before they are ready to deal with the consequences of that.

Joan van Niekerk, International Society for the Prevention of Child Abuse and Neglect

Modesty for both girls and boys is important at a young age. In the same way you would encourage a boy child to wear shorts so their private parts don't show, you would do the same with a girl.

Joan van Niekerk, International Society for the Prevention of Child Abuse and Neglect

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