But does it work?

Advertising trends that may (or may not) take the world by storm in 2016

Every Tuesday, The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice for his “But Does It Work” advertising feature.

This week the theme was “But will it work?”

Rice made predictions and forecasted trends.

Scroll down for quotes from the audio below.

2015 wasn’t a particularly good year for advertising.

Andy Rice (branding and advertising expert )

Predictably, advertisers say ‘This is going to be the year of the mobile device’.

Andy Rice (branding and advertising expert )

Television and magazines continue to do well. The trick is to integrate advertising on mobile devices with traditional media.

Andy Rice (branding and advertising expert )

When algorithms choose which ads to display, it’s going to be annoying.

Andy Rice (branding and advertising expert )

The Olympics in Rio will see a spurt of related advertising.

Andy Rice (branding and advertising expert )

What will the arrival of AB Inbev mean for advertising? Will they be as heavily committed to advertising as SABMiller was?

Andy Rice (branding and advertising expert )

Marketers must be careful to not be dazzled by technology.

Andy Rice (branding and advertising expert )

Tesla cars have a setting called ‘insane’. Elon Musk knows what will turn people on!

Andy Rice (branding and advertising expert )

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