ShapeShifter

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

(Click here for more "Shapeshifter" interviews such as this one.)

Jeremy Sampson has been a brands guru for the past 41 years. 8ta, Distell, Wi-Fi… these are just some of the brands Interbrand Sampson de Villiers, the company he founded, helped to create.

He was also responsible, back in 1996, for making the Springbok emblem on our rugby superstars' jerseys jump from left to right instead of the other way around, as it has done since its creation in 1908.

Click on play to watch 702/CapeTalk presenter Bruce Whitfield’s interview of Jeremy Sampson on The Money Show.


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