But does it work?

Do conferences work? Do webinars pose a (serious) threat?

(Click here for more from this "But does it work?" feauture.)

Do conferences work (whether attending or organising them)?

What makes for a good conference?

Are conferences endangered by digital competitors such as webinars?

Conferences can be expensive but, done properly, can also deliver good returns, said Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

The conference/webinar hybrid is growing in appeal.

Andy Rice (branding and advertising expert )

Conferences are variable in terms of quality.

Andy Rice (branding and advertising expert )

The calibre of the audience is almost as important as the calibre of the speakers.

Andy Rice (branding and advertising expert )

It can be good value for a brand to sponsor a conference.

Andy Rice (branding and advertising expert )

It comes down to the track record of the organisers.

Andy Rice (branding and advertising expert )

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