But does it work?

Does outdoor advertising work?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

In the light of the “Zuma must fall” banner, Rice looked at outdoor advertising.

Does it work?

Scroll down for quotes from the audio below.

The irony about the controversial 'Zuma must fall' billboard is that it ticked all the right boxes, regardless of its political controversy.

Andy Rice (branding and advertising expert )

The 'Zuma must fall' billboard stuck to the golden rule of a single thought, concisely expressed.

Andy Rice (branding and advertising expert )

Outdoor is a singular medium. When it works it works spectacularly well.

Andy Rice (branding and advertising expert )

Outdoor is becoming more technological.

Andy Rice (branding and advertising expert )

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