But does it work?

Does outdoor advertising work?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

In the light of the “Zuma must fall” banner, Rice looked at outdoor advertising.

Does it work?

Scroll down for quotes from the audio below.

The irony about the controversial 'Zuma must fall' billboard is that it ticked all the right boxes, regardless of its political controversy.

Andy Rice (branding and advertising expert )

The 'Zuma must fall' billboard stuck to the golden rule of a single thought, concisely expressed.

Andy Rice (branding and advertising expert )

Outdoor is a singular medium. When it works it works spectacularly well.

Andy Rice (branding and advertising expert )

Outdoor is becoming more technological.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Joburg restaurant changes racist name after outrage on social media

Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Ad guru Andy Rice loves the new Budweiser campaign. The one by Kulula.com? Not so much…

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Popular articles
So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.

Shop 'til you drop: The top 'Black Friday' deals this week

Shop 'til you drop: The top 'Black Friday' deals this week

Start your Christmas shopping off with a bang at these major retailers offering some impressive discounted sales for Black Friday.

How Naspers paid peanuts for Tencent (China’s most valuable company)

How Naspers paid peanuts for Tencent (China’s most valuable company)

In 2001 Naspers invested $32 million in (then tiny) Tencent. Learn more about the wildly profitable Chinese behemoth...

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.