But does it work?

Is the huge cost of a Super Bowl ad worth it?

Super Bowl weekend - when the US advertising industry goes bonkers – is almost here.

Amazing stats, huge investments, fabulous ads… but is it wise to the bet the farm on one televised event?

Is “Return on Investment” (ROI) even worth discussing when a 30-second ad costs R80 million - just to flight it – without even considering production, publicity, etc.

Do we have any such one-off extravaganzas in South Africa?

The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.

Scroll down for quotes from the audio below.

About 120 million Americans will be glued to their TV sets.

Andy Rice (branding and advertising expert )

The Super Bowl delivers on impact and reach.

Andy Rice (branding and advertising expert )

Amazon will advertise for the first time during Super Bowl.

Andy Rice (branding and advertising expert )

There’s no equivalent to the Super Bowl in other countries.

Andy Rice (branding and advertising expert )

It works if you’re clever and creative.

Andy Rice (branding and advertising expert )

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