The Master Class sheds light on business success amid tough economic times

Creativity and leadership are vital for businesses to remain above the water amid the challenging economic times in South Africa.

702's Phemelo Ngcobo spoke to CEO of Aurik Business Incubator, Pavlo Phitidis, about his insights on the issue.

Listen to the interview below:

You always find a great business in a great entrepreneur, it's never the other way around.

Pavlo Phitidis, Aurik Business Incubator CEO

The individual who can lead from the front is a crucial element of entrepreneurial activity, you don't lead from the back.

Pavlo Phitidis, Aurik Business Incubator CEO

Entrepreneurial development is less about building a business and more about how you learn to think in building a business.

Pavlo Phitidis, Aurick Business Incubator CEO

The purpose of a business has to be to solve a problem. It is the only purpose for which you can exist.

Pavlo Phitidis, Aurick Business Incubator CEO

If you don't get driven by purpose first, you will never get out the starting blocks, this is why profit is important. At some point in time, purpose doesn't pay the bills.

Pavlo Phitidis, Aurik Business Incubator CEO

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