Global superstars are setting sights on South African shores, thanks to mega-events companies like Airey Scott Entertainment.
Airey Scott Entertainment was founded by David Airey and Stuart Scott as an event hospitality agency which specialised in working with leading corporate brands to create premium hospitality experiences.
The company has now extended its reach to bringing international music acts to South Africa like, among others, 2 Chainz, Kendrick Lamar and Jill Scott. They'll soon be bringing hip-hop star Nicki Minaj to Mzansi.
Listen to the incredible story on the Redi Tlhabi Show below:
We've only been on the international concert promotion space for the last three years... We sort of got to an A-list artist quite quickly, and obviously we're very proud of that... It takes a lot of hard work.— Stuart Scott, Co-founder and director
We started with R100 000.. We saved a lot of money. We're completely self-funded. We got some help from some investors when we moved to bigger events.— Stuart Scott, Co-founder and director