Carlo Gonzaga, CEO of Taste confirms that the first two stores will open in Gauteng in April, one in Rosebank and the other in the Mall of Africa.
Both locations probably represent an opportunity of building community stores which is really the type of Starbucks store we want to bring to South Africa.— Carlo Gonzaga, CEO of Taste
Will the initial hype around Starbucks's arrival be sustained?
You have got to separate the initial hype from building a long term business opportunity. We are not focusing on rolling out lots of stores initially but are rather focusing on building human capacity so we can deliver a great cup of coffee to customers.— Carlo Gonzaga, CEO of Taste
Gonzaga says there will be hype because as far as brands go, Starbucks has an emotional attachment for many people around the world. Following the grand opening of the iconic store, 12 to 15 more stores will open over the next two years at a cost of R108 million. Gonzaga acknowledges it is a less aggressive roll out than people might have thought. But they want to take it slow and do it right.
We are not bringing the brand to South Africa for six months. It is for life ever after.— Carlo Gonzaga, CEO of Taste