But does it work?

Blokeish Advertising - Does it Work?

It's a technique beloved of the beer category but also a counterpoint to the PC brigade. Importantly, good blokeish campaigns generate high levels of likeability and can develop into long running campaigns. Expect classic examples from Bud & Castle and newer examples from First for Women, Doritos, Axe & Audi.


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by NEWSROOM AI
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