On Technobyte we talk Virtual Reality - is it the next big thing and Discovery to change how they reward members using fitness devices.
Discovery Vitality has been quite innovative in how they encourage their members to stay fit and healthy. You can link heart rate monitors and health trackers to the system as well as apps like Strava that track cycling and running. Members can also get devices like an Apple Watch subsidised provided you meet your daily goals. Once goals are met members are rewarded with Vitality Active Reward.
Recently though there have been reports that members may be manipulating the system to reach their daily targets and receive rewards. Typically devices like Fitbits and health trackers have sensors that track your movements and can count how active you have been. This data is then uploaded to Vitality who keeps tabs on your activity and reward you accordingly. We have even heard of people attaching the devices to their pets so their daily step count stays high.
Discovery has responded by announces changes to how they reward members as from the 2nd of April.
Facebook founder and CEO Mark Zuckerberg has been stoking excitement about virtual reality—a technology he has described as “the next major computing and communication platform”—for a few years now. But in a new interview posted at Business Insider, he says the technology remains a long way from reaching the mass market. “I honestly don’t know how long it will take,” he said. “It could be five years, it could be 10 years, it could be 15 or 20. My guess is that it will be at least 10.” More than a decade is a long time in the technology industry. And Zuckerberg’s sober assessment stands in stark contrast to recent enthusiasm for virtual reality that he is in no small part responsible for. Facebook acquired the virtual-reality headset company Oculus VR for $2 billion in 2014, an event that helped unlock a torrent of millions of dollars of investment into other virtual-reality startups and the growth of competing projects at large companies such as Google and Microsoft.
McDonald’s is jumping aboard the virtual reality bandwagon by giving its popular Happy Meal boxes a hi-tech makeover. From Friday, the fast food chain will begin selling Happy Meal boxes that transform into VR headsets through a series of simple folds and tears. The Happy Goggles initiative is set to be trialled in 14 McDonald’s restaurants across Sweden, with 3,500 of the VR headsets available to customers.
Media services agency Horizon Media, Inc. has released the results of a survey of consumer interest in virtual reality devices, and despite the massive hype around the market, the results were extremely sobering. The headline figure from the survey, which polled 3,000 people reflective of the United States population, found that a full two-thirds of consumers are completely unaware of the technology. Consumers are apparently open to a virtual enhanced future, but believe it will take several more years to get there, with unaided awareness of the major devices coming in at only 33 percent. However once explained to them what is available, 36 percent say they would be interested in owning some sort of virtual reality device.