But does it work?

Long form advertising: Does it Work?

Salmon Rushdie started in advertising, but today we have very few real wordsmiths and as a result the long copy school of advertising has few supporters. But do they work - long copy print ads, long format radio spots? And if they do, have we got the skills to create them?


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Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

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Volvo’s ‘cars for people who care' advert is great - Andy Rice

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Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

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