But does it work?

Co-Created advertising: Does it Work?

Co-creation, which in marketing terms is the concept of encouraging consumers of a brand to contribute to the creation of new strategies for that brand, whether it be innovation, communication or whatever. Andy Rice shares his views on whether he feels it is a sensible way to ensure that brands achieve consumer relevance, or whether it is simply a way of hiring cheap labour.

Expect examples from Dominos Pizza, Lego, Converse and Doritos by clicking below...


Read More
Joburg restaurant changes racist name after outrage on social media

Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Ad guru Andy Rice loves the new Budweiser campaign. The one by Kulula.com? Not so much…

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Popular articles
So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Shop 'til you drop: The top 'Black Friday' deals this week

Shop 'til you drop: The top 'Black Friday' deals this week

Start your Christmas shopping off with a bang at these major retailers offering some impressive discounted sales for Black Friday.

Pamela Nomvete on her downfalls as actress, and 'climbing back'

Pamela Nomvete on her downfalls as actress, and 'climbing back'

This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.

How Naspers paid peanuts for Tencent (China’s most valuable company)

How Naspers paid peanuts for Tencent (China’s most valuable company)

In 2001 Naspers invested $32 million in (then tiny) Tencent. Learn more about the wildly profitable Chinese behemoth...

Police hunt man who doled out drug-laced sweets to school kids

Police hunt man who doled out drug-laced sweets to school kids

60 children from three schools in south of Johannesburg were rushed to hospital after eating sweets handed out by a stranger.

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?