But does it work?

Co-Created advertising: Does it Work?

Co-creation, which in marketing terms is the concept of encouraging consumers of a brand to contribute to the creation of new strategies for that brand, whether it be innovation, communication or whatever. Andy Rice shares his views on whether he feels it is a sensible way to ensure that brands achieve consumer relevance, or whether it is simply a way of hiring cheap labour.

Expect examples from Dominos Pizza, Lego, Converse and Doritos by clicking below...

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