Robyn Smith has managed to balance ethical goals with good financial business sense in the online organic products store Faithful To Nature. And its a winning formula.
This organic and natural product online store, Faithful to Nature, has reported a 70% average growth over the past 3 years. A 2015 Ethical Markets Report showed an 8% rise in Ethical Consumerism in the UK. We find out how this niche online space is faring in South Africa.
We started the business nine years ago, and we have always been customer-centric.— Robyn Smith, Founder of Faithful To Nature
Faithful To Nature is sitting at the juncture of two industries that are growing beautifully - the e-conomy space in South Africa, and the demand for organic products.— Robyn Smith, Founder of Faithful To Nature
The online store has carefully sourced only the best natural and organic products and now offer 11 000 items online.
Robyn says online shopping is far safer and more secure than people realise.
We hadn out our credit cards every day - and there is in fact more security when shopping online as there are is thrid party viewing your details and details are never stored online— Robyn Smith, Founder of Faithful To Nature
Her best advice to start up online traders?
Keep your customer top of mind always, she says. Always develop that personal relationship with your customer.
She says it is important to know that a brick and mortar business does not automatically translate online. It requires a different set of skills to set up an online logistical operation.
No one walks past your store in the online space, so you have to direct people there.— Robyn Smith, Founder of Faithful To Nature