The addition of a pizza kota to the Debonairs menu has sparked a debate about cultural appropriation by big brands.
702's Azania Mosaka spoke to founder of Ignitive Ad Agency and brand expert, Muzi Kuzwayo, regarding the issue.
Listen to the interview below:
I don't think there's a group of people who plan these things this way. But because they don't come from the culture, they become unintentionally guilty of making a people of this culture feel smaller.— Muzi Kuzwayo, founder of Ignitive Ad Agency
What they are trying to do is to make the advertising resonate with the locals. But the big question is are they taking it with respect or are they doing it to mock us?— Muzi Kuzwayo, founder of Ignitive Ad Agency
Brands have found ways of getting into the people's culture, it gets to a point where we don't see it as such if it's done with ease.— Muzi Kuzwayo, founder of Ignitive Ad Agency