South African designer, Laduma Ngxokolo, is at the centre of an international media frenzy after Beyonce shared a picture of one of his designs from his brand (MaXhosa).
Laduma's work has been showcased at some of the world's top fashion hubs like Milan, New York and London.
702's John Robbie spoke to founder and designer of MaXhosa, Laduma Ngxokolo, to share more about his brand.
Listen to the conversation below:
There were about 260 pieces from around the world exhibited at the museum. Beyonce chose to share about 5 or 6 of them, my piece happened to be one of them.— Laduma Ngxokolo, MaXhosa founder and designer
To be someone as credible as Beyonce speaking about my fashion and sharing my profile as well raised quite a lot of ears locally and internationally as well.— Laduma Ngxokolo, MaXhosa founder and designer
Laduma studied Knitwear Design at NMMU (Nelson Mandela Metropolitan University) and founded his brand soon afterwards. One of his designs was nominated as the Most Beautiful Object in SA at the Design Indaba.
My mother was a designer back in the 80's but she had to be a housewife. In high school, she bought a knitting machine again and I was intrigued by the process because it's quite mechanical. I assisted her a lot and started to learn.— Laduma Ngxokolo, MaXhosa founder and designer
Last week I was in Japan to introduce my brand to a store in Tokyo. I'm here in London and starting to grow my clinetele. I'm looking to open a store where people can walk in and interact with my work.— Laduma Ngxokolo, Maxhosa founder and designer