Inspired by a simple packaging innovation for a new coffee brand, Andy Rice reflects on the disproportionate impact of small things on people's perceptions of brands. Often it’s gizmos in packaging versus a carefully crafted brand image – but which works best? Expect examples from Subaru, Tesla and Virgin Atlantic - to name a few.
Nike took a risk. Now it’s laughing all the way to bank. The Money Show's Bruce Whitfield interviews advertising expert Andy Rice.