But does it work?

Sweating the Small Stuff: Does it Work?

Inspired by a simple packaging innovation for a new coffee brand, Andy Rice reflects on the disproportionate impact of small things on people's perceptions of brands. Often it’s gizmos in packaging versus a carefully crafted brand image – but which works best? Expect examples from Subaru, Tesla and Virgin Atlantic - to name a few.

"Let this serve as a reminder to brand owners that the things that people remember about their brands are not always the things that they planned, or indeed have control of!"

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Influencer marketing: Does it Work?

Influencer marketing: Does it Work?

Andy Rice attended the NAMPO Harvest Day in Bothaville and came away with an amazing insight...

Brand "Experiences": Do they Work?

Brand "Experiences": Do they Work?

With the arrival of Starbucks in Joburg this past week brand guru Andy Rice talks about the experience economy.

The iconic brand  Coca Cola is changing its slogan, but does it work?

The iconic brand Coca Cola is changing its slogan, but does it work?

Andy Rice touches on brand consistency and continuity and asks… Does it Work?

Pop up stores - Do they Work?

Pop up stores - Do they Work?

Andy Rice evaluates the success of experiential spaces that have popped up recently.

Watching TV and tweeting  - Does it Work?

Watching TV and tweeting - Does it Work?

Multi-screen viewing is the future. In the age of the 'attention economy', advertisers are fighting for our attention.

Co-Created advertising: Does it Work?

Co-Created advertising: Does it Work?

Andy Rice asks if it's a clever way for brands to achieve consumer relevance or whether it's simply a way of hiring cheap labour.