Taste Holdings finally opened up its first Starbucks store in Rosebank, Johannesburg on Thursday morning - and its receiving rave reviews.
A second branch is due to open next at the Mall of Africa in Midrand, and 150 coffee chains are expected to be built in the next year alone.
Advertising expert, Andy Rice says that the local fascination with Starbucks, and other American chains, is because of their brand popularity.
Yes, the main chains are American. But I don't think that the appeal is because they're American. It's because they're famous and people wanted to be associated with celebrity; to be in the fore-front of experiencing new sensations.— Andy Rice, Advertising expert
Listen to the full conversation from The Midday Report:
Some Twitter reactions to the launch:
Why such a negative reaction to #StarbucksSA? If people want to queue for expensive coffee, let them. As long we are creating jobs— tdk14 (@mathidube) April 21, 2016
Then: a nation queued for hours to vote for a new country & a dream.— Mark Palmer (@MarkPalmerComic) April 21, 2016
Now: a nation queued for burgers, clothing & coffee. #StarbucksSA