Cell C CEO, Jose Dos Santos has apologised for his comments about women saying he is not sexist.
Santos has been in the spotlight recently, after saying female workers have a "bitch switch" and “gorgeous women” make a difference in the workplace, during an interview on CliffCentral's Leadership Platform.
Top female management at Cell C then issued a statement saying they are in full support of their CEO.
But people have raised concerns saying they find his comments offensive and sexist.
During the Afternoon Drive show with Xolani Gwala, Santos said he regrets using such words when talking about women.
Listen to him talking to Xolani below.
I really wanna apologise to all the people I have offended.— Jose Dos Santos, Cell C CEO
First of all I'm not a sexist, and what people believe, very few people know me and many have criticised me. But if you look at what we have done at Cell C over the past three years, it's really about women empowerment.— Jose Dos Santos, Cell C CEO
What I was trying to illustrate is that women need to work closer together and they shouldn’t run each other down.— Jose Dos Santos, Cell C CEO