Whites-only ads from 27 April 1994 show how things have changed over 22 years

These advertisements, aired on 27 April 1994, make the original Freedom Day seem like a lifetime ago.

There are two (can you believe it?) cigarette ads, an ad for United Bank and one throwing forward to the then imminent launch (June 1994) of South Africa’s first two mobile phone networks.

The ads feature and target only white people.

Listen to the audio below (and scroll down even further for more clips from 27 April 1994).

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to overcome the fear of failure (and other tips from a serial entrepreneur)

How to overcome the fear of failure (and other tips from a serial entrepreneur)

Nic Haralambous knows a thing or three about starting a small business with almost no money. He offers this advice…

What a three-way Olympic swimming tie says about our strange measuring system

What a three-way Olympic swimming tie says about our strange measuring system

The metric system defines the world around us, but those definitions are not what you think they are.

Meet Keith Kirsten, guru of gardening and world-renowned horticulturist

Meet Keith Kirsten, guru of gardening and world-renowned horticulturist

Bruce Whitfield interviews Kirsten about his 30-year-long career and his new franchise concept, Keith Kirsten Garden Centre.

How a single township internet café grew into a nationwide IT franchise business

How a single township internet café grew into a nationwide IT franchise business

Meet the inspirational Luvuyo Rani, Social Entrepreneur of 2016. Learn about his fascinating business and the lives he’s changing.

Joyful (and terrified) people, bizarre ads and great interviews from 27/4/1994

Joyful (and terrified) people, bizarre ads and great interviews from 27/4/1994

Mangosuthu Buthelezi, AWB, Tony Leon, Pik Botha... so many of our archived clips from 27 April 1994. Even the ads are fascinating!

Auschwitz concentration camp liberated on this day (27 January) in 1945

Auschwitz concentration camp liberated on this day (27 January) in 1945

The Red Army liberated Auschwitz - Nazi Germany’s largest concentration camp – on this day, 72 years ago.

Popular articles
Spur CEO: Man's pic will be up at restaurants and he is not welcome

Spur CEO: Man's pic will be up at restaurants and he is not welcome

Spur CEO says staff aren't equipped for this kind of customer confrontation and he will consider reviewing their training manual.

Tebogo "ProVerb" Thekisho opens up about money

Tebogo "ProVerb" Thekisho opens up about money

What is rapper ProVerb’s attitude to the stuff that makes the world go ‘round (hopes and fears, successes and failures, etc.)?

Budget 2017: DA hoped for spending cuts, not tax increases

Budget 2017: DA hoped for spending cuts, not tax increases

The DA believes that raising taxes is not the answer to South Africa's economic woes and propose more cost-cutting for government.

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.

5 most important years in anyone’s life (when it comes to investing)

5 most important years in anyone’s life (when it comes to investing)

How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.