Small Business Focus

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

Ray White interviewed Aurik Business Incubator Director and CEO Pavlo Phitidis on “The Money Show” for his weekly small business feature.

Phitidis discussed, off the back of the Vodacom issue, how to protect your intellectual property from corporate theft.

Entrepreneurs, he said, are by nature are always presenting ideas to corporates that they want as clients.

Corporates are always looking to see if they can do it themselves.

It’s an ongoing battle and how to safeguard oneself is an issue for most SMEs.

Scroll down for quotes from the audio below.

An idea cannot be protected unless there is a specific agreement.

Pavlo Phitids, Aurik Business Incubator

Can you bring your idea to market?

Pavlo Phitids, Aurik Business Incubator

Do you have money to protect yourself if someone tries to steal your idea?

Pavlo Phitids, Aurik Business Incubator

Patent law trumps contract law. The Constitutional Court erred in their decision.

Ari Kahn (former MTN employee who claims to be the real inventor)

Present your idea as high up the chain as you can.

Pavlo Phitids, Aurik Business Incubator

Always present with, and to, more than one person.

Pavlo Phitids, Aurik Business Incubator

Document everything!

Pavlo Phitids, Aurik Business Incubator

Send very detailed notes and copy in everybody who was involved.

Pavlo Phitids, Aurik Business Incubator

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Article brought to us by Old Mutual.


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