Nic Haralambous at his Nic Harry kiosk in Cape Town's swanky Waterfront. (picture supplied)
Nic Haralambous started wild/crazy/luxury sock company Nic Harry from his bedroom to prove a point – you can start a lucrative business in a short time with almost no money.
Haralambous had only R5000, yet he turned a small profit after a month.
He chose his product carefully so he could utilize the internet to access the whole world.
“I specifically wanted to get into e-commerce,” says Haralambous.
“I didn’t want to accept returns and I wanted a light product that could ship cheaply to anywhere in the world.”
Stand out from the (boring) crowd - no new wardrobe required!
Socks – daring, brightly pattered ones – was the answer for the fashion conscious serial entrepreneur (Nic Harry is his 11th business – he’s done it all; from student news to being in a band).
“Your socks are a way for you to stand out without getting a new wardrobe. I wear long pants that I roll up!”
Picture by Andiswa Mkosi.
Designed and made in beautiful, marketable Cape Town
To keep costs down Haralambous designs all the socks himself.
The socks are made in Cape Town from a bamboo fibre he imports from China.
“We produce in South Africa purely for business reasons,” says Haralambous.
“People want to buy a Cape Town sock! Cape Town, as a brand, is absolutely marketable!”
The human traffic at his outlet in Cape Town’s Waterfront – Africa’s most visited tourist attraction, he points out – proves his claim.
Tourist after tourist stops to, at least, look at the riotously patterned, brilliantly coloured socks proudly produced in the breathtakingly beautiful city they paid top dollar to visit.
R200 for a pair, yet they’re flying!
Nic Harry’s socks, at R200 a pair, even for a boring black one, don’t come cheap.
Haralambous, however, is quick to point out the value of the premium bamboo fibre.
“It’s very comfortable and soft, antibacterial and absorbent,” says the always- selling Haralambous.
Today, just over three years after that first profitable month, Nic Harry has three shops (including the online store) that sell more than a 100 000 pairs of socks in over 20 countries around the world.
Nic Harry shop assistant Clarence Mpofu. (Picture by Andiswa Mkosi)
The future looks patterned and brightly coloured
“I want to have 50 stores! And I want to do that in the next three to five years,” announces Haralambous.
“I admire Elon Musk, because he doesn’t care about money. He doesn’t say, ‘I want a billion dollars,’ he says, ‘I want to save the world!’
“I’m not changing the world, but I make people feel good.
“And I’m changing my world as well as the world of the people I employ.”
Recommendedby NEWSROOM AI
Income or equity – what is the difference?
The US market has a big impact on all markets and when they get flu, South Africa sneezes.
Anglo American delivered a 2019 profit attributable to equity shareholders of 3.5-billion USD
Discovery is soothing investors' nerves after a warning earlier this week that it would report a double digits loss.
Valerie Pole took R1000 and turned it into an extremely profitable business (and then wrote a book about it).
She couldn't sew, and didn't have much money, yet Fernanda Morrow created a wildly successful fashion accessory business.
Richard Peirce discusses his documentary 'Lions, Bones & Bullets', which follows the trade to the Far East.
Baloyi became SA's youngest mayor in 2013. He talks about 'being born into politics' and the principles that guide him.
Load shedding has been suspended for Sunday, but the system remains 'unpredictable'.
Parenting expert Nikki Bush has valuable pointers on what to keep in mind when matching your child to a school.
Former president Jacob Zuma arrived at OR Tambo International where supporters waited to give him a hero's welcome.
The music icon and Ladysmith Black Mambazo founder is being laid to rest in his home town in KwaZulu-Natal.
Eskom says 'improved generation system performance' will allow it to suspend load shedding at 5pm on Saturday.
The Ladysmith Black Mambazo founder will be laid to rest in Ladysmith on Saturday.
Stage 2 power cuts are scheduled until 6 am on Sunday, but Eskom says this could be extended.
Joanne Joseph spoke to Play Africa founder and CEO Gretchen Wilson-Prangley on International Language Day.