Nomvuyiso Batyi, ICASA Councillor, says the local music quota agenda has been on the table since 2002.
On Wednesday, SABC CEO, Hlaudi Motsoeneng, announced that the South African Broadcasting Corporation (SABC), will now play 90% of local music in all its 18 radio stations.
According to the new ICASA regulations, Batyi says the SABC would still be expected to increase their quotas to 70% of local music.
The decision to have local music did not start today. It started from an ICASA point of view when the quotas were first set in 2002 at 25%. And at that point local music was seen as a burden.— Nomvuyiso Batyi, ICASA Councillor
We looked at countries that actually set quotas. We did research and bench marking. The best country that we can compare to ourself is France, because France is driven by culture and social norms. But the unique thing about them is that they only have one language.— Nomvuyiso Batyi, ICASA Councillor
For us the most important thing is that it has to be relevant music, it has to be current music and it has to be music that attracts audiences. You can't just play South African music for the sake of playing South African music.— Nomvuyiso Batyi, ICASA Councillor
From the public radio point of view, SABC is compliant with all regulations. There were gaps in some of the commercial radio stations within the SABC.— Nomvuyiso Batyi, ICASA Councillor
Listen to the full conversation below...