Small Business Focus

How to cash in on the SABC’s ‘local is VERY lekker’ move

From Thursday morning all SABC’s radio stations are compelled to create playlists with 90% local music.

Is localisation a good idea?

Will it grow the industry?

The Money Show’s Bruce Whitfield interviewed Pavlo Phitidis, Director and CEO of the Aurik Business Incubator, for his weekly small business feature.

Phitidis is of the opinion that entrepreneurs will capitalise on this.

“I can see a number of opportunities to build businesses that never before would have been built,” he said.

He also discussed how to approach this opportunity and spoke about a number of entrepreneurial angles and prospects whether in the music industry, industrial industry or elsewhere.

Scroll down for quotes from the audio below.

Localisation is ALWAYS good news!

Pavlo Phitids, Aurik Business Incubator

Localisation is here to stay.

Pavlo Phitids, Aurik Business Incubator

In music, money is made in a number of ways.

Pavlo Phitids, Aurik Business Incubator

If you play music that people can relate to you’re going to build an audience.

Pavlo Phitids, Aurik Business Incubator

What sells is the story around the product.

Pavlo Phitids, Aurik Business Incubator

The music stations will be under pressure to supply all the content. They must know they can come to you.

Pavlo Phitids, Aurik Business Incubator

There is an opportunity for privately held music stations to emphasise international music.

Pavlo Phitids, Aurik Business Incubator

These radio stations are paid for by taxpayers. Why should their content not boost our economy?

Pavlo Phitids, Aurik Business Incubator

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Family business succession - what often goes wrong (and how to get it right)

Family business succession - what often goes wrong (and how to get it right)

Mind the generation gap! The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

How to break a deal without scorching the earth

How to break a deal without scorching the earth

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

'We’re gatvol! Government must fulfil what it has been promising since 1995'

'We’re gatvol! Government must fulfil what it has been promising since 1995'

Bruce Whitfield interviews Jennifer Cohen (Small Business Institute) and Aurik Business Accelerator’s Pavlo Phitidis.

How to avoid business owner burnout (or how to overcome it if it’s too late)

How to avoid business owner burnout (or how to overcome it if it’s too late)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder and small business guru Pavlo Phitidis.

How Africa Innovation Summit aims to help realise our awe-inspiring potential

How Africa Innovation Summit aims to help realise our awe-inspiring potential

Africa cannot outsource its development. Bruce Whitfield interviews Tracey Webster, Chief Visionary at Enterprise Room.

Need access to booming African markets? You may want to check out ‘Yiedi’…

Need access to booming African markets? You may want to check out ‘Yiedi’…

Yiedi CEO Jayshree Naidoo on gaining access to African markets as well as the challenges entrepreneurs are likely to face.

Popular articles
7 ways the new child maintenance law cracks down on defaulters

7 ways the new child maintenance law cracks down on defaulters

The new regulation will see those found guilty of dodging child maintenance blacklisted, among other measures.

If Jordaan is innocent as he claims, he must sue for defamation - Bongani Bingwa

If Jordaan is innocent as he claims, he must sue for defamation - Bongani Bingwa

Safa President, Danny Jordaan has broken the silence on rape allegations against him and denies ever raping Jennifer Ferguson.

[LISTEN] Father shares how he shot the man who raped his daughter

[LISTEN] Father shares how he shot the man who raped his daughter

Johannesburg father, Chris says he had just come back from work when he walked in on an employee raping his 17 year old daughter.

Redi Tlhabi pays Afternoon Drive host Bongani Bingwa a visit this Women's Day

Redi Tlhabi pays Afternoon Drive host Bongani Bingwa a visit this Women's Day

Redi Tlhabi says one of the perceptions she'd like to debunk is that she never discusses politics all the time.

WATCH: Zuma denies crisis at Sassa, won't evaluate isiphithiphithi (chaos)

WATCH: Zuma denies crisis at Sassa, won't evaluate isiphithiphithi (chaos)

Zuma says he cannot be expected to act against Minister Bathabile Dlamini on social grants matter now before the ConCourt.

Competition Commission investigates five companies to stamp out price-fixing

Competition Commission investigates five companies to stamp out price-fixing

Commission says investigation into food and agro processing companies is important because of high levels of inequality in SA.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?