Small Business Focus

How to cash in on the SABC’s ‘local is VERY lekker’ move

From Thursday morning all SABC’s radio stations are compelled to create playlists with 90% local music.

Is localisation a good idea?

Will it grow the industry?

The Money Show’s Bruce Whitfield interviewed Pavlo Phitidis, Director and CEO of the Aurik Business Incubator, for his weekly small business feature.

Phitidis is of the opinion that entrepreneurs will capitalise on this.

“I can see a number of opportunities to build businesses that never before would have been built,” he said.

He also discussed how to approach this opportunity and spoke about a number of entrepreneurial angles and prospects whether in the music industry, industrial industry or elsewhere.

Scroll down for quotes from the audio below.

Localisation is ALWAYS good news!

Pavlo Phitids, Aurik Business Incubator

Localisation is here to stay.

Pavlo Phitids, Aurik Business Incubator

In music, money is made in a number of ways.

Pavlo Phitids, Aurik Business Incubator

If you play music that people can relate to you’re going to build an audience.

Pavlo Phitids, Aurik Business Incubator

What sells is the story around the product.

Pavlo Phitids, Aurik Business Incubator

The music stations will be under pressure to supply all the content. They must know they can come to you.

Pavlo Phitids, Aurik Business Incubator

There is an opportunity for privately held music stations to emphasise international music.

Pavlo Phitids, Aurik Business Incubator

These radio stations are paid for by taxpayers. Why should their content not boost our economy?

Pavlo Phitids, Aurik Business Incubator

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Article brought to us by Old Mutual.


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