Small Business Focus

How to cash in on the SABC’s ‘local is VERY lekker’ move

From Thursday morning all SABC’s radio stations are compelled to create playlists with 90% local music.

Is localisation a good idea?

Will it grow the industry?

The Money Show’s Bruce Whitfield interviewed Pavlo Phitidis, Director and CEO of the Aurik Business Incubator, for his weekly small business feature.

Phitidis is of the opinion that entrepreneurs will capitalise on this.

“I can see a number of opportunities to build businesses that never before would have been built,” he said.

He also discussed how to approach this opportunity and spoke about a number of entrepreneurial angles and prospects whether in the music industry, industrial industry or elsewhere.

Scroll down for quotes from the audio below.

Localisation is ALWAYS good news!

Pavlo Phitids, Aurik Business Incubator

Localisation is here to stay.

Pavlo Phitids, Aurik Business Incubator

In music, money is made in a number of ways.

Pavlo Phitids, Aurik Business Incubator

If you play music that people can relate to you’re going to build an audience.

Pavlo Phitids, Aurik Business Incubator

What sells is the story around the product.

Pavlo Phitids, Aurik Business Incubator

The music stations will be under pressure to supply all the content. They must know they can come to you.

Pavlo Phitids, Aurik Business Incubator

There is an opportunity for privately held music stations to emphasise international music.

Pavlo Phitids, Aurik Business Incubator

These radio stations are paid for by taxpayers. Why should their content not boost our economy?

Pavlo Phitids, Aurik Business Incubator

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Productivity tips from founder of Mantelli’s (biscuits with impeccable taste!)

Productivity tips from founder of Mantelli’s (biscuits with impeccable taste!)

The Money Show’s Bruce Whitfield interviews Mantelli’s founder Simon Mantell for his weekly small business feature.

How to ensure your small business survives the current situation in South Africa

How to ensure your small business survives the current situation in South Africa

Small business guru Pavlo Phitidis advises entrepreneurs on how to adapt to a country in flux.

How to pitch your idea to a company

How to pitch your idea to a company

Aurik Business Accelerator’s Pavlo Phitidis has listened to more than a few pitches in his career. He gives advice…

How to successfully pass a business from one generation to the next

How to successfully pass a business from one generation to the next

Succession in a family business often fails. Aurik Business Accelerator’s Pavlo Phitidis on how to make it work…

Serial killers of many a small business (and how to keep safe and sound)

Serial killers of many a small business (and how to keep safe and sound)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis.

How to use media (social and other kinds) to talk to your customers

How to use media (social and other kinds) to talk to your customers

Small business guru Pavlo Phitidis on what kinds of media are appropriate (e.g. don't use Twitter to sell Zimmer Frames).

Popular articles
It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

How to build an African art portfolio (that'll grow in value)

How to build an African art portfolio (that'll grow in value)

Walker Scott Art Advisory’s Dr Fred Scott gives advice on building a high growth African art portfolio.

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Bruce Whitfield interviews a Portfolio Manager about what she believes are the hottest stocks right now.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.