According to City of Joburg Property Company (JPC) CEO Helen Botes, over 78 percent of outdoor advertising in Johannesburg is illegal.
Botes says that the JPC is prepared to take strong measures against illegal outdoor advertising in the city, which includes billboards and wraparounds.
Speaking to #NightTalk's Gugs Mhlungu and Sizwe Dhlomo, Botes says that businesses are not abiding to several by-laws in the city, hence the high volume of illegal outdoor advertisements.
Listen to the interview below:
The City's legal department will give you notice to remove your illegal sign, and you should. But a number of people don't remove it
— Helen Botes, CEO of the City of Joburg Property Company (JPC)
We are busy engaging with the industry on the removal of illegal signs, and we are giving them an opportunity to remove these signs
— Helen Botes, CEO of the City of Joburg Property Company (JPC)
We are coming up with mechanisms to remove these signs. But we want to work with the industry in doing that
— Helen Botes, CEO of the City of Joburg Property Company (JPC)
The City is really concerned about the volume of billboards and the clutter. The more billboards you have, the less revenue you make
— Helen Botes, CEO of the City of Joburg Property Company (JPC)
It is in the interests of everybody to start reducing the volume of outdoor advertising and only put up advertisements where you've got permission to put up
— Helen Botes, CEO of the City of Joburg Property Company (JPC)
