The Science Of ...

Why South Africans are going gaga over The Crazy Store

Bruce Whitfield with a bouncing egg from The Crazy Store.

The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.

Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.

There are, currently, 277 stores across the country.

The Crazy Store will add, at least, another 20 stores before the end of 2016.

The Money Show’s Bruce Whitfield interviewed The Crazy Store MD Kevin Lennett about this phenomenal local retail success story for his weekly "The Science Of" feature.

Scroll down for quotes from the audio below.

In 1994 ‘The R10 Store’ started.

Kevin Lennett, The Crazy Store

Namibia is good for us.

Kevin Lennett, The Crazy Store

It’s not easy in the rest of Africa, but there is a lot of opportunity.

Kevin Lennett, The Crazy Store

‘Crazy’ is a great name!

Kevin Lennett, The Crazy Store

Retail is a serious game, but you’ve got to enjoy what you do.

Kevin Lennett, The Crazy Store

We have about 85 local suppliers, but the majority of our products come from China.

Kevin Lennett, The Crazy Store

We have nine buyers.

Kevin Lennett, The Crazy Store

A lot of our sourcing depends on our gut feel.

Kevin Lennett, The Crazy Store

All novelty toys are aimed at children, but the majority of people buying them are grownup men.

Kevin Lennett, The Crazy Store

We don’t sell rubbish!

Kevin Lennett, The Crazy Store

We buy a lot consumable items in South Africa.

Kevin Lennett, The Crazy Store

We sell Afrikaans books that China doesn’t make!

Kevin Lennett, The Crazy Store

Customers love the multitude of products in our stores.

Kevin Lennett, The Crazy Store

Our stores are very unthreatening.

Kevin Lennett, The Crazy Store

Our owners have no desire to sell.

Kevin Lennett, The Crazy Store

The conditions in Chinese factories today are vastly different to what they were 20 years ago.

Kevin Lennett, The Crazy Store

We’re evolving into a more entrepreneurial society.

Kevin Lennett, The Crazy Store

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Eskom explains why we need nuclear (and why corruption shouldn't be a problem)

Eskom explains why we need nuclear (and why corruption shouldn't be a problem)

The Money Show’s Bruce Whitfield interviews Eskom Chief Nuclear Officer David Nicholls.

SAB Foundation has an R83 million fund to help your small business grow

SAB Foundation has an R83 million fund to help your small business grow

The Money Show’s Bruce Whitfield interviews The SAB Foundation Director Bridgit Evans.

'We need 50 brave souls in the ANC to vote with their conscience'

'We need 50 brave souls in the ANC to vote with their conscience'

"We know people are scared. They [ANC MPs] need to see that South Africa is behind them," says Sygnia's Magda Wierzycka.

People are flocking to ‘F*ckUp Nights’ to discuss bouncing back from failure

People are flocking to ‘F*ckUp Nights’ to discuss bouncing back from failure

The road to success is paved with f-ups. This movement connects people who share stories of failure and strategies for success.

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

The Money Show's Bruce Whitfield interviews Rhys Hughes of MoreCorp (owner of The Pro Shop, World of Golf and Playmoregolf).

The science of retail in nation that loves to shop ‘till it drops

The science of retail in nation that loves to shop ‘till it drops

A retail expert discusses the ins and outs of this massively important sector of the economy.

Popular articles
'Land restitution failed because Government is the biggest owner of land'

'Land restitution failed because Government is the biggest owner of land'

Bruce Whitfield interviews Finance Minister Malusi Gigaba's advisor Chris Malikane and Business Leadership SA's Bonang Mohale.

Winter blues got you down? What you must know about Seasonal Affective Disorder

Winter blues got you down? What you must know about Seasonal Affective Disorder

Don't brush off that yearly feeling or a seasonal funk. Here's how to help keep your mood and motivation up throughout the year.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

ANC MP Makhosi Khoza writes about "leadership injudiciousness" in the party

ANC MP Makhosi Khoza writes about "leadership injudiciousness" in the party

Concerned ANC MP Dr Makhosi Khoza writes a heart felt Facebook post detailing immoral leadership and personal challenges.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

'Collect experiences, NOT possessions!' - Paul Theron (Vestact MD)

'Collect experiences, NOT possessions!' - Paul Theron (Vestact MD)

Bruce Whitfield interviews the razor-sharp tongued Vestact MD Paul Theron about his money hopes, fears, successes, failures, etc.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.