The Science Of ...

Why South Africans are going gaga over The Crazy Store

Bruce Whitfield with a bouncing egg from The Crazy Store.

The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.

Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.

There are, currently, 277 stores across the country.

The Crazy Store will add, at least, another 20 stores before the end of 2016.

The Money Show’s Bruce Whitfield interviewed The Crazy Store MD Kevin Lennett about this phenomenal local retail success story for his weekly "The Science Of" feature.

Scroll down for quotes from the audio below.

In 1994 ‘The R10 Store’ started.

Kevin Lennett, The Crazy Store

Namibia is good for us.

Kevin Lennett, The Crazy Store

It’s not easy in the rest of Africa, but there is a lot of opportunity.

Kevin Lennett, The Crazy Store

‘Crazy’ is a great name!

Kevin Lennett, The Crazy Store

Retail is a serious game, but you’ve got to enjoy what you do.

Kevin Lennett, The Crazy Store

We have about 85 local suppliers, but the majority of our products come from China.

Kevin Lennett, The Crazy Store

We have nine buyers.

Kevin Lennett, The Crazy Store

A lot of our sourcing depends on our gut feel.

Kevin Lennett, The Crazy Store

All novelty toys are aimed at children, but the majority of people buying them are grownup men.

Kevin Lennett, The Crazy Store

We don’t sell rubbish!

Kevin Lennett, The Crazy Store

We buy a lot consumable items in South Africa.

Kevin Lennett, The Crazy Store

We sell Afrikaans books that China doesn’t make!

Kevin Lennett, The Crazy Store

Customers love the multitude of products in our stores.

Kevin Lennett, The Crazy Store

Our stores are very unthreatening.

Kevin Lennett, The Crazy Store

Our owners have no desire to sell.

Kevin Lennett, The Crazy Store

The conditions in Chinese factories today are vastly different to what they were 20 years ago.

Kevin Lennett, The Crazy Store

We’re evolving into a more entrepreneurial society.

Kevin Lennett, The Crazy Store

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Tax Ombud fights Sars on your behalf (send a complaint, it's free)

Tax Ombud fights Sars on your behalf (send a complaint, it's free)

Bruce Whitfield interviews Tax Ombud Judge Bernard Ngoepe.

The story of pulp and paper company Sappi (employer of 12 800)

The story of pulp and paper company Sappi (employer of 12 800)

The Money Show’s Bruce Whitfield interviews Steve Binnie, CEO of the world’s largest producer of dissolving wood pulp.

Private equity (and mergers & acquisitions) in SA explained in simple terms

Private equity (and mergers & acquisitions) in SA explained in simple terms

The Money Show’s Bruce Whitfield interviews Bowmans Law Head of Private Equity John Bellew.

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The story of amaBhungane (and how it’s digging up dung on the Guptas & friends)

The Money Show’s Bruce Whitfield interviews amaBhungane Centre for Investigative Journalism Investigative Journalist Craig McKune.

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

The Money Show's Bruce Whitfield interviews Rhys Hughes of MoreCorp (owner of The Pro Shop, World of Golf and Playmoregolf).

The science of retail in nation that loves to shop ‘till it drops

The science of retail in nation that loves to shop ‘till it drops

A retail expert discusses the ins and outs of this massively important sector of the economy.

Popular articles
Dr Mbuyiseni Ndlozi opens up about his thesis

Dr Mbuyiseni Ndlozi opens up about his thesis

Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.

Sassa cards will be functional beyond expiry date

Sassa cards will be functional beyond expiry date

Sassa says text messages making the rounds asking beneficiaries to come and renew their Sassa cards is a hoax.

Mashaba moves to insource security guards come Jan 2018

Mashaba moves to insource security guards come Jan 2018

Mashaba is also on a mission to identify owners of buildings in the city centre that he says are harbouring criminals.

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?