Bruce Whitfield with a bouncing egg from The Crazy Store.
The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.
Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.
There are, currently, 277 stores across the country.
The Crazy Store will add, at least, another 20 stores before the end of 2016.
Scroll down for quotes from the audio below.
In 1994 ‘The R10 Store’ started.— Kevin Lennett, The Crazy Store
Namibia is good for us.— Kevin Lennett, The Crazy Store
It’s not easy in the rest of Africa, but there is a lot of opportunity.— Kevin Lennett, The Crazy Store
‘Crazy’ is a great name!— Kevin Lennett, The Crazy Store
Retail is a serious game, but you’ve got to enjoy what you do.— Kevin Lennett, The Crazy Store
We have about 85 local suppliers, but the majority of our products come from China.— Kevin Lennett, The Crazy Store
We have nine buyers.— Kevin Lennett, The Crazy Store
A lot of our sourcing depends on our gut feel.— Kevin Lennett, The Crazy Store
All novelty toys are aimed at children, but the majority of people buying them are grownup men.— Kevin Lennett, The Crazy Store
We don’t sell rubbish!— Kevin Lennett, The Crazy Store
We buy a lot consumable items in South Africa.— Kevin Lennett, The Crazy Store
We sell Afrikaans books that China doesn’t make!— Kevin Lennett, The Crazy Store
Customers love the multitude of products in our stores.— Kevin Lennett, The Crazy Store
Our stores are very unthreatening.— Kevin Lennett, The Crazy Store
Our owners have no desire to sell.— Kevin Lennett, The Crazy Store
The conditions in Chinese factories today are vastly different to what they were 20 years ago.— Kevin Lennett, The Crazy Store
We’re evolving into a more entrepreneurial society.— Kevin Lennett, The Crazy Store
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