The Science Of ...

Why South Africans are going gaga over The Crazy Store

Bruce Whitfield with a bouncing egg from The Crazy Store.

The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.

Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.

There are, currently, 277 stores across the country.

The Crazy Store will add, at least, another 20 stores before the end of 2016.

The Money Show’s Bruce Whitfield interviewed The Crazy Store MD Kevin Lennett about this phenomenal local retail success story for his weekly "The Science Of" feature.

Scroll down for quotes from the audio below.

In 1994 ‘The R10 Store’ started.

Kevin Lennett, The Crazy Store

Namibia is good for us.

Kevin Lennett, The Crazy Store

It’s not easy in the rest of Africa, but there is a lot of opportunity.

Kevin Lennett, The Crazy Store

‘Crazy’ is a great name!

Kevin Lennett, The Crazy Store

Retail is a serious game, but you’ve got to enjoy what you do.

Kevin Lennett, The Crazy Store

We have about 85 local suppliers, but the majority of our products come from China.

Kevin Lennett, The Crazy Store

We have nine buyers.

Kevin Lennett, The Crazy Store

A lot of our sourcing depends on our gut feel.

Kevin Lennett, The Crazy Store

All novelty toys are aimed at children, but the majority of people buying them are grownup men.

Kevin Lennett, The Crazy Store

We don’t sell rubbish!

Kevin Lennett, The Crazy Store

We buy a lot consumable items in South Africa.

Kevin Lennett, The Crazy Store

We sell Afrikaans books that China doesn’t make!

Kevin Lennett, The Crazy Store

Customers love the multitude of products in our stores.

Kevin Lennett, The Crazy Store

Our stores are very unthreatening.

Kevin Lennett, The Crazy Store

Our owners have no desire to sell.

Kevin Lennett, The Crazy Store

The conditions in Chinese factories today are vastly different to what they were 20 years ago.

Kevin Lennett, The Crazy Store

We’re evolving into a more entrepreneurial society.

Kevin Lennett, The Crazy Store

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
I want to ride my bicycle! I want to ride my bike!

I want to ride my bicycle! I want to ride my bike!

The business of cycling... The Money Show’s Bruce Whitfield interviews Team Dimension Data’s Doug Ryder.

Is the qualification real? Check out this ingenious, real-time verification tool

Is the qualification real? Check out this ingenious, real-time verification tool

The Money Show’s Bruce Whitfield interviews Logan Attorneys Consumer Law Specialist Stephen Logan.

‘Smart redistribution’ can make life better for everyone (including The Rich)

‘Smart redistribution’ can make life better for everyone (including The Rich)

Bruce Whitfield interviews UP's Prof Lorenzo Fioramonti about “smart redistribution”.

Many South Africans (rich and not-so-rich) are working more than one job

Many South Africans (rich and not-so-rich) are working more than one job

They’re called “slashers”, and they’re doing so for various reasons, explains Old Mutual Research Manager Lynette Nicholson.

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

The Money Show's Bruce Whitfield interviews Rhys Hughes of MoreCorp (owner of The Pro Shop, World of Golf and Playmoregolf).

The science of retail in nation that loves to shop ‘till it drops

The science of retail in nation that loves to shop ‘till it drops

A retail expert discusses the ins and outs of this massively important sector of the economy.

Popular articles
Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

10 sexting tips on how to keep things spicy (and safe)

10 sexting tips on how to keep things spicy (and safe)

Interested in sexting but worried about the risks? Dr Eve has created a guideline to help you 'sext' in a fun and responsible way.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.