The Science Of ...

Why South Africans are going gaga over The Crazy Store

Bruce Whitfield with a bouncing egg from The Crazy Store.

The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.

Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.

There are, currently, 277 stores across the country.

The Crazy Store will add, at least, another 20 stores before the end of 2016.

The Money Show’s Bruce Whitfield interviewed The Crazy Store MD Kevin Lennett about this phenomenal local retail success story for his weekly "The Science Of" feature.

Scroll down for quotes from the audio below.

In 1994 ‘The R10 Store’ started.

Kevin Lennett, The Crazy Store

Namibia is good for us.

Kevin Lennett, The Crazy Store

It’s not easy in the rest of Africa, but there is a lot of opportunity.

Kevin Lennett, The Crazy Store

‘Crazy’ is a great name!

Kevin Lennett, The Crazy Store

Retail is a serious game, but you’ve got to enjoy what you do.

Kevin Lennett, The Crazy Store

We have about 85 local suppliers, but the majority of our products come from China.

Kevin Lennett, The Crazy Store

We have nine buyers.

Kevin Lennett, The Crazy Store

A lot of our sourcing depends on our gut feel.

Kevin Lennett, The Crazy Store

All novelty toys are aimed at children, but the majority of people buying them are grownup men.

Kevin Lennett, The Crazy Store

We don’t sell rubbish!

Kevin Lennett, The Crazy Store

We buy a lot consumable items in South Africa.

Kevin Lennett, The Crazy Store

We sell Afrikaans books that China doesn’t make!

Kevin Lennett, The Crazy Store

Customers love the multitude of products in our stores.

Kevin Lennett, The Crazy Store

Our stores are very unthreatening.

Kevin Lennett, The Crazy Store

Our owners have no desire to sell.

Kevin Lennett, The Crazy Store

The conditions in Chinese factories today are vastly different to what they were 20 years ago.

Kevin Lennett, The Crazy Store

We’re evolving into a more entrepreneurial society.

Kevin Lennett, The Crazy Store

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
'New law threatens to wipe out vaping in South Africa'

'New law threatens to wipe out vaping in South Africa'

The Money Show’s Bruce Whitfield interviews Zodwa Velleman, CEO at the Vapour Product Association of South Africa.

How to ace a job interview (and when to talk about money)

How to ace a job interview (and when to talk about money)

The Money Show’s Bruce Whitfield interviews Andrew Woodburn, Managing Director at Amrop Woodburn Mann.

How to make a 'TV' show (in the dying days of old-school television)

How to make a 'TV' show (in the dying days of old-school television)

The Money Show’s Bruce Whitfield interviews Cheeky Media Joint MD Yusuf Stevens.

Boeing is booming (763 commercial jets delivered this year, an industry record)

Boeing is booming (763 commercial jets delivered this year, an industry record)

Boeing made more planes than any other manufacturer for five years in a row. Bruce Whitfield interviews Boeing's J Miguel Santos.

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

The Money Show's Bruce Whitfield interviews Rhys Hughes of MoreCorp (owner of The Pro Shop, World of Golf and Playmoregolf).

The science of retail in nation that loves to shop ‘till it drops

The science of retail in nation that loves to shop ‘till it drops

A retail expert discusses the ins and outs of this massively important sector of the economy.

Popular articles
Pieter-Dirk Uys gets serious about money (‘Evita is my pension!’)

Pieter-Dirk Uys gets serious about money (‘Evita is my pension!’)

The Money Show’s Bruce Whitfield interviews Uys about his attitude toward money (hopes and fears, successes and failures, etc.).

Land expropriation can succeed if no productive land is taken – Land Bank

Land expropriation can succeed if no productive land is taken – Land Bank

The process must also be corruption free, the bank said. Bruce Whitfield interviews Land Bank CEO TP Nchocho.

'Almost alcoholics' - the blurred lines between social drinking and alcoholism

'Almost alcoholics' - the blurred lines between social drinking and alcoholism

Sobriety advocate Janet Gourand explains the differences between the social drinker and an almost alcoholic.

[LISTEN] White callers debate privilege and response to apartheid

[LISTEN] White callers debate privilege and response to apartheid

Two white callers, Matt and Stephanie, disagreed on how white people should respond to apartheid as Eusebius McKaiser facilitated.

More than 30% of students go hungry

More than 30% of students go hungry

Dr Stephen Devereux says a large number of black students are more vulnerable than their white counterparts.

[WATCH] Safari that could have gone horribly wrong as buffalo charges vehicle

[WATCH] Safari that could have gone horribly wrong as buffalo charges vehicle

Khabazela shares some tweets, Facebook posts and videos that have gone viral.