The Science Of ...

Why South Africans are going gaga over The Crazy Store

Bruce Whitfield with a bouncing egg from The Crazy Store.

The Crazy Store, South Africa’s largest discount variety chain, opened 27 stores in 2015, a new record.

Demand for The Crazy Store’s crazily priced wares are growing despite (or because of?) the sluggish economy.

There are, currently, 277 stores across the country.

The Crazy Store will add, at least, another 20 stores before the end of 2016.

The Money Show’s Bruce Whitfield interviewed The Crazy Store MD Kevin Lennett about this phenomenal local retail success story for his weekly "The Science Of" feature.

Scroll down for quotes from the audio below.

In 1994 ‘The R10 Store’ started.

Kevin Lennett, The Crazy Store

Namibia is good for us.

Kevin Lennett, The Crazy Store

It’s not easy in the rest of Africa, but there is a lot of opportunity.

Kevin Lennett, The Crazy Store

‘Crazy’ is a great name!

Kevin Lennett, The Crazy Store

Retail is a serious game, but you’ve got to enjoy what you do.

Kevin Lennett, The Crazy Store

We have about 85 local suppliers, but the majority of our products come from China.

Kevin Lennett, The Crazy Store

We have nine buyers.

Kevin Lennett, The Crazy Store

A lot of our sourcing depends on our gut feel.

Kevin Lennett, The Crazy Store

All novelty toys are aimed at children, but the majority of people buying them are grownup men.

Kevin Lennett, The Crazy Store

We don’t sell rubbish!

Kevin Lennett, The Crazy Store

We buy a lot consumable items in South Africa.

Kevin Lennett, The Crazy Store

We sell Afrikaans books that China doesn’t make!

Kevin Lennett, The Crazy Store

Customers love the multitude of products in our stores.

Kevin Lennett, The Crazy Store

Our stores are very unthreatening.

Kevin Lennett, The Crazy Store

Our owners have no desire to sell.

Kevin Lennett, The Crazy Store

The conditions in Chinese factories today are vastly different to what they were 20 years ago.

Kevin Lennett, The Crazy Store

We’re evolving into a more entrepreneurial society.

Kevin Lennett, The Crazy Store

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
How to (legally) avoid responsibility for the loss of another

How to (legally) avoid responsibility for the loss of another

Enter at own risk... The Money Show’s Bruce Whitfield interviews a consumer law specialist.

The rules on gap cover are changing

The rules on gap cover are changing

Medical aid limits cover to the Medical Scheme Tariff which invariably falls way short of what doctors and/or specialists charge.

How museums inform, entertain and keep in business

How museums inform, entertain and keep in business

The Money Show’s Bruce Whitfield interviews Origins Centre Association at Wits CEO Steven Sack.

Why every businessperson should be a comedian (NOT joking!)

Why every businessperson should be a comedian (NOT joking!)

The Money Show's Bruce Whitfield interviews IQ Business CEO Adam Craker and comedian Jason Goliath, Craker’s mentor.

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

How I founded SA’s largest golf retailer (and how I sold 70% of it for R300m)

The Money Show's Bruce Whitfield interviews Rhys Hughes of MoreCorp (owner of The Pro Shop, World of Golf and Playmoregolf).

The science of retail in nation that loves to shop ‘till it drops

The science of retail in nation that loves to shop ‘till it drops

A retail expert discusses the ins and outs of this massively important sector of the economy.

Popular articles
Brother of man who died in Kuga opens up on air, discusses lawsuit against Ford

Brother of man who died in Kuga opens up on air, discusses lawsuit against Ford

John Maytham interviews Kaveen Jimmy; who says he has damning evidence against Ford.

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?

‘3 richest South Africans have wealth equal to the poorest 28 million’ – Oxfam

‘3 richest South Africans have wealth equal to the poorest 28 million’ – Oxfam

The Free Market Foundation's Leon Louw, however, calls Oxfam "OxScam" and says the organisation does not care about poor people.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Bruce Whitfield interviews a Portfolio Manager about what she believes are the hottest stocks right now.

They couldn’t fix his iPod, so he did it himself (thereby creating iFix)

They couldn’t fix his iPod, so he did it himself (thereby creating iFix)

Alex Fourie created iFix in 2006 from his dorm room at university. Today it repairs about 10 000 devices a month.

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.