The Science Of ...

Why every businessperson should be a comedian (NOT joking!)

The Money Show’s Bruce Whitfield interviewed Adam Craker (Chief Executive Officer at IQ Business) and comedian Jason Goliath (Craker’s mentor), for his weekly “The Science Of” feature.

The three of them spoke about the science (and art) of comedy, and why every businessperson should try it.

Scroll down for quotes from the audio below.

It was a bit of a joke that backfired on me!

Adam Craker, CEO of IQ Business

I think standup comedy is the one of the toughest performing arts there is.

Adam Craker, CEO of IQ Business

Standup comedy took me completely out of my comfort zone.

Adam Craker, CEO of IQ Business

I did all my own material except for jokes my 15-year-old son gave me, some of which were inappropriate.

Adam Craker, CEO of IQ Business

The best way to engage the audience was to speak from the heart.

Adam Craker, CEO of IQ Business

I nicknamed Adam '00Bean', 'cause it was as if James Bond and Mr. Bean had a child!

Jason Goliath, comedian

He put himself in such a vulnerable position in front of his staff.

Jason Goliath, comedian

Comedy is an incredibly high-pressure situation.

Jason Goliath, comedian

The stage will expose you.

Jason Goliath, comedian

If you’re 10% insecure; on stage you’ll appear 90% insecure.

Jason Goliath, comedian

People want to hear real-life stories.

Jason Goliath, comedian

You have to be naked on stage for them to accept you.

Jason Goliath, comedian

Comedy is a drug!

Jason Goliath, comedian

Other CEOs should have a go!

Adam Craker, CEO of IQ Business

Everybody should try it once in a controlled environment.

Jason Goliath, comedian

It’s a new age way of engaging with staff.

Jason Goliath, comedian

Adam is incredibly secure in his position at IQ. On stage he was exactly the same person.

Jason Goliath, comedian

Sometimes we take ourselves too seriously.

Adam Craker, CEO of IQ Business

Our president is a comedian.

Adam Craker, CEO of IQ Business

All First World comedy is very similar. South Africans disrupt the way of thinking and that’s what makes us endearing.

Jason Goliath, comedian

We have something called ‘Bring Your Staff for a Laugh’.

Jason Goliath, comedian

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Article brought to us by Old Mutual.


This article first appeared on CapeTalk : Why every businessperson should be a comedian (NOT joking!)


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