What Africa is not doing right to promote intra-Africa trade

Managing Partner at Instinctif Partners Africa, Kim Polley says Africa is missing out on a huge opportunity of intra-African trade.

She says economic opportunities for companies will not only come from resources like manufacturing or farming, but from the each continent's human capital as well.

Improving trade across the continent has been on the table over many conferences, including the recent 2016 World Economic Forum in Kigali, Rwanda.

The issue is, we make an assumption that the way we operate is the way everybody operates.

Kim Polley, Managing Partner at Instinctif Partners Africa

The reality is, in Africa each country, those leaders have never been more conscious of the value of the resources they hold within their borders, and those values include people.

Kim Polley, Managing Partner at Instinctif Partners Africa

You have to to think about the country, audience and understand the cultural background not just the people, but the people you are bringing in to the market. Understand the relationships that the country you're coming from may have with the country that you're investing in.

Kim Polley, Managing Partner at Instinctif Partners Africa

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