ShapeShifter

How “Kamers" became South Africa’s biggest pop-up retail phenomenon

The Money Show’s Bruce Whitfield interviewed Wanda du Toit (co-owner, Creative Director and Product Selector of Kamers) for his weekly “ShapeShifters” feature.

Kamers Vol Geskenke is Afrikaans for “rooms filled with gifts”.

About 58 000 shoppers visited more than 600 exhibitors in 2014.

If ever my positivity for this country dips, I only need to revisit our 200 strong waiting list of talented, ingenious, enterprising people whom we audition every quarter for our shows…

Wanda du Toit, Kamers

Scroll down for quotes from the video and audio below.

It started very small; in a house in Stellenbosch with 40 traders. About 400 women came to visit.

Wanda du Toit, Kamers

It’s essentially a female-run company. Our traders and visitors are, mostly, women.

Wanda du Toit, Kamers

After about the fourth or fifth year it just started taking off.

Wanda du Toit, Kamers

We have five events, nationally.

Wanda du Toit, Kamers

We charge R70. I really don’t want 40 000 people at one show. That’s why we charge.

Wanda du Toit, Kamers

You can’t use cash at Kamers. It’s too dangerous, especially now that we’re trading in Gauteng.

Wanda du Toit, Kamers

You apply online. We look at photographs of what you’re doing. If we like you, we’ll invite you for a viewing.

Wanda du Toit, Kamers

We spend a lot of time with our exhibitors.

Wanda du Toit, Kamers

One women arrived with a single pot of nail cream. Now she’s in Woolies!

Wanda du Toit, Kamers

All products at Kamers are 100% locally made.

Wanda du Toit, Kamers

We’re an engine for entrepreneurship.

Wanda du Toit, Kamers

It’s a safe platform for people to launch their businesses.

Wanda du Toit, Kamers

It’s really high-end crafts.

Wanda du Toit, Kamers

We’re in the lucky position of being able to choose only the best.

Wanda du Toit, Kamers

To keep a 14 year old business fresh is a very difficult task.

Wanda du Toit, Kamers

We always have live, local music.

Wanda du Toit, Kamers

We sponsor young entrepreneurs.

Wanda du Toit, Kamers

Too often large chain stores copy designs.

Wanda du Toit, Kamers

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Article brought to us by Old Mutual.

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