But does it work?

Influencer marketing: Does it Work?

Andy Rice attended the NAMPO Harvest Day in Bothaville, which he recons must be one of the largest agricultural trade fairs in Africa! Chatting to Bruce Whitfield he makes the point that there will be lots of people wearing John Deere merchandise who aren't involved in farming... His lesson for this week - that influencer marketing DOES work!

He spells the lesson out in this short video...

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Brand "Experiences": Do they Work?

Brand "Experiences": Do they Work?

With the arrival of Starbucks in Joburg this past week brand guru Andy Rice talks about the experience economy.

Sweating the Small Stuff: Does it Work?

Sweating the Small Stuff: Does it Work?

Andy Rice reflects on the disproportionate impact of small things on people's perceptions of brands.

The iconic brand  Coca Cola is changing its slogan, but does it work?

The iconic brand Coca Cola is changing its slogan, but does it work?

Andy Rice touches on brand consistency and continuity and asks… Does it Work?

Pop up stores - Do they Work?

Pop up stores - Do they Work?

Andy Rice evaluates the success of experiential spaces that have popped up recently.

Watching TV and tweeting  - Does it Work?

Watching TV and tweeting - Does it Work?

Multi-screen viewing is the future. In the age of the 'attention economy', advertisers are fighting for our attention.

Co-Created advertising: Does it Work?

Co-Created advertising: Does it Work?

Andy Rice asks if it's a clever way for brands to achieve consumer relevance or whether it's simply a way of hiring cheap labour.