But does it work?

Influencer marketing: Does it Work?

Andy Rice attended the NAMPO Harvest Day in Bothaville, which he recons must be one of the largest agricultural trade fairs in Africa! Chatting to Bruce Whitfield he makes the point that there will be lots of people wearing John Deere merchandise who aren't involved in farming... His lesson for this week - that influencer marketing DOES work!

He spells the lesson out in this short video...

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