But does it work?

Influencer marketing: Does it Work?

Andy Rice attended the NAMPO Harvest Day in Bothaville, which he recons must be one of the largest agricultural trade fairs in Africa! Chatting to Bruce Whitfield he makes the point that there will be lots of people wearing John Deere merchandise who aren't involved in farming... His lesson for this week - that influencer marketing DOES work!

He spells the lesson out in this short video...

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Brand "Experiences": Do they Work?

Brand "Experiences": Do they Work?

With the arrival of Starbucks in Joburg this past week brand guru Andy Rice talks about the experience economy.

Sweating the Small Stuff: Does it Work?

Sweating the Small Stuff: Does it Work?

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The iconic brand  Coca Cola is changing its slogan, but does it work?

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