Business Books

Entrepreneurship 101: The basics of starting your own business

The Money Show's Bruce Whitfield interviewed Joshua Maluleke, author of “Entrepreneurship 101: Tackling the Basics of Business Start-Up in South Africa” for his weekly business book review.

Maluleke spoke about his book.

Description on Amazon:

Entrepreneurship 101 aims to educate South Africans about the fundamentals of entrepreneurship while looking at a uniquely South African business environment.

This book will help aspirant entrepreneurs understand the very basics of running a business in South Africa.

It will discuss what entrepreneurship is all about and guide the reader on the journey of starting a business.

It will take them, step-by-step, from having a business idea to clinching a deal with their first client.

It will address, among others topics, how to raise start-up capital, how to identify the bottlenecks that many entrepreneurs face in our country as well as explaining our unique labour laws.

South Africa is beset with a number of unique socio-political factors (e.g. the crisis of high unemployment and high rates of crime).

Maluleke has included a section on frequently asked questions at the back of the book in an attempt to provide in-depth answers to some of the questions he gets at his entrepreneurship talks.

Scroll down for quotes from the audio below.

15 million people survive on social grants.

Joshua Maluleke

I mentor aspirant entrepreneurs.

Joshua Maluleke

The problem is beyond what Government can do.

Joshua Maluleke

We train our people to go to school to come out looking for employment.

Joshua Maluleke

There’s an overemphasis on capital being key to success.

Joshua Maluleke

There are many businesses you can start that aren’t capital intensive.

Joshua Maluleke

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Article brought to us by Old Mutual.


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