Business Books

Entrepreneurship 101: The basics of starting your own business

The Money Show's Bruce Whitfield interviewed Joshua Maluleke, author of “Entrepreneurship 101: Tackling the Basics of Business Start-Up in South Africa” for his weekly business book review.

Maluleke spoke about his book.

Description on Amazon:

Entrepreneurship 101 aims to educate South Africans about the fundamentals of entrepreneurship while looking at a uniquely South African business environment.

This book will help aspirant entrepreneurs understand the very basics of running a business in South Africa.

It will discuss what entrepreneurship is all about and guide the reader on the journey of starting a business.

It will take them, step-by-step, from having a business idea to clinching a deal with their first client.

It will address, among others topics, how to raise start-up capital, how to identify the bottlenecks that many entrepreneurs face in our country as well as explaining our unique labour laws.

South Africa is beset with a number of unique socio-political factors (e.g. the crisis of high unemployment and high rates of crime).

Maluleke has included a section on frequently asked questions at the back of the book in an attempt to provide in-depth answers to some of the questions he gets at his entrepreneurship talks.

Scroll down for quotes from the audio below.

15 million people survive on social grants.

Joshua Maluleke

I mentor aspirant entrepreneurs.

Joshua Maluleke

The problem is beyond what Government can do.

Joshua Maluleke

We train our people to go to school to come out looking for employment.

Joshua Maluleke

There’s an overemphasis on capital being key to success.

Joshua Maluleke

There are many businesses you can start that aren’t capital intensive.

Joshua Maluleke

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to write well in the workplace (proposals/emails/meeting minutes/reports...)

How to write well in the workplace (proposals/emails/meeting minutes/reports...)

Bruce Whitfield interviews plain-language guru Wena Coetzee about her new book on all aspects of written English in the workplace.

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

Meet Musa Kalenga, author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.

How ‘legacy thinking’ kills innovation

How ‘legacy thinking’ kills innovation

Bruce Whitfield interviews Richard Mulholland, author of “Legacide - Why Legacy Thinking is the Silent Killer of Innovation”.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

How to turn R1000 into a thriving business

How to turn R1000 into a thriving business

Valerie Pole took R1000 and turned it into an extremely profitable business (and then wrote a book about it).

How to start a business with R20 (and no experience)

How to start a business with R20 (and no experience)

She couldn't sew, and didn't have much money, yet Fernanda Morrow created a wildly successful fashion accessory business.

Popular articles
'Land restitution failed because Government is the biggest owner of land'

'Land restitution failed because Government is the biggest owner of land'

Bruce Whitfield interviews Finance Minister Malusi Gigaba's advisor Chris Malikane and Business Leadership SA's Bonang Mohale.

Winter blues got you down? What you must know about Seasonal Affective Disorder

Winter blues got you down? What you must know about Seasonal Affective Disorder

Don't brush off that yearly feeling or a seasonal funk. Here's how to help keep your mood and motivation up throughout the year.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

ANC MP Makhosi Khoza writes about "leadership injudiciousness" in the party

ANC MP Makhosi Khoza writes about "leadership injudiciousness" in the party

Concerned ANC MP Dr Makhosi Khoza writes a heart felt Facebook post detailing immoral leadership and personal challenges.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

'Collect experiences, NOT possessions!' - Paul Theron (Vestact MD)

'Collect experiences, NOT possessions!' - Paul Theron (Vestact MD)

Bruce Whitfield interviews the razor-sharp tongued Vestact MD Paul Theron about his money hopes, fears, successes, failures, etc.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.