Business Books

Simplify. It’s the key to success!

The Money Show’s Bruce Whitfield interviewed Richard Koch (co-author of “Simplify: How the Best Businesses in the World Succeed”) for his weekly business book review.

Koch spoke about his book and his home in Cape Town’s swanky Camps Bay where he lived and worked for two years in the late 1990s.

Description on Amazon:

After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits.

Readers are given the tools to simplify their process, prices or product offerings.

The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses.

To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results.

Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying.

Some simplify on price — take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market — while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximize the impact.

Scroll down for quotes from the audio below.

I worked for Raymond Ackerman at Pick n Pay, advising them on strategy.

Richard Koch

I loved South Africa! It’s such a beautiful place, particularly the Cape Peninsula.

Richard Koch

There are two completely different ways of simplifying.

Richard Koch

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
No time to get up to speed? New business ideas distilled into a practical guide

No time to get up to speed? New business ideas distilled into a practical guide

Ian Mann discusses his new book “The Executive Update: The latest business ideas distilled into one practical guide”.

How to write well in the workplace (proposals/emails/meeting minutes/reports...)

How to write well in the workplace (proposals/emails/meeting minutes/reports...)

Bruce Whitfield interviews plain-language guru Wena Coetzee about her new book on all aspects of written English in the workplace.

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

Meet Musa Kalenga, author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.

How ‘legacy thinking’ kills innovation

How ‘legacy thinking’ kills innovation

Bruce Whitfield interviews Richard Mulholland, author of “Legacide - Why Legacy Thinking is the Silent Killer of Innovation”.

Claire Reid, at 16, simplified food growing with her award-winning invention

Claire Reid, at 16, simplified food growing with her award-winning invention

She barely passed science, yet her creation won global awards and enables people to easily grow food even when water is scarce.

Raymond Ackerman and his wife seen delivering self-made sarmies to firefighers

Raymond Ackerman and his wife seen delivering self-made sarmies to firefighers

Former Pick n Pay Chairperson Raymond Ackerman was spotted on Wednesday carting around trays full of self-made sandwiches.

Popular articles
It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

NSFAS to reopen 2017 applications

NSFAS to reopen 2017 applications

National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.

How to build an African art portfolio (that'll grow in value)

How to build an African art portfolio (that'll grow in value)

Walker Scott Art Advisory’s Dr Fred Scott gives advice on building a high growth African art portfolio.

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Right now, these are the best shares to buy on the JSE (according to Adviceworx)

Bruce Whitfield interviews a Portfolio Manager about what she believes are the hottest stocks right now.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.