Koch spoke about his book and his home in Cape Town’s swanky Camps Bay where he lived and worked for two years in the late 1990s.
Description on Amazon:
After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits.
Readers are given the tools to simplify their process, prices or product offerings.
The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses.
To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results.
Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying.
Some simplify on price — take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market — while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximize the impact.
Scroll down for quotes from the audio below.
I worked for Raymond Ackerman at Pick n Pay, advising them on strategy.— Richard Koch
I loved South Africa! It’s such a beautiful place, particularly the Cape Peninsula.— Richard Koch
There are two completely different ways of simplifying.— Richard Koch
Recommendedby THE NEWSROOM
Bruce Whitfield interviews Dan Ariely, co-author of "Dollars and Sense: How We Misthink Money and How to Spend Smarter".
Ian Mann reviews “Capitalism without Capital: The Rise of the Intangible Economy” by Jonathan Haskel and Stian Westlake.
Bruce Whitfield interviews journalist Jeremy Maggs, author of “Win! Compelling Conversations with 20 Successful South Africans”.
Bruce Whitfield interviews Moroka Modiba, author of “Think Yourself Rich: A Step-by-Step Guide to Financial Independence”.
She barely passed science, yet her creation won global awards and enables people to easily grow food even when water is scarce.
Former Pick n Pay Chairperson Raymond Ackerman was spotted on Wednesday carting around trays full of self-made sandwiches.
The Money Show’s Bruce Whitfield interviews Gore about his attitude to money (hopes and fears, successes and failures, etc.).
Sunday Times journo Thanduxolo Jika who broke the front page story about the Gupta family emails vouches for their authenticity.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...