Business Books

Simplify. It’s the key to success!

The Money Show’s Bruce Whitfield interviewed Richard Koch (co-author of “Simplify: How the Best Businesses in the World Succeed”) for his weekly business book review.

Koch spoke about his book and his home in Cape Town’s swanky Camps Bay where he lived and worked for two years in the late 1990s.

Description on Amazon:

After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits.

Readers are given the tools to simplify their process, prices or product offerings.

The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses.

To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results.

Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying.

Some simplify on price — take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market — while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.

With case studies of famous companies in different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximize the impact.

Scroll down for quotes from the audio below.

I worked for Raymond Ackerman at Pick n Pay, advising them on strategy.

Richard Koch

I loved South Africa! It’s such a beautiful place, particularly the Cape Peninsula.

Richard Koch

There are two completely different ways of simplifying.

Richard Koch

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
12 mantras that Shaun Tomson (one of the greatest surfers ever) lives by

12 mantras that Shaun Tomson (one of the greatest surfers ever) lives by

The Money Show’s Bruce Whitfield interviews Tomson about his inspirational new book “The Code: The Power of ‘I Will’”.

What South Africa may look like in 2030

What South Africa may look like in 2030

Bruce Whitfield interviews famed scenario planner Frans Cronje about his book “A Time Traveller's Guide to South Africa in 2030”.

Every minute of every day they’re trying to change your mind without you knowing

Every minute of every day they’re trying to change your mind without you knowing

Philosopher James Garvey explores the hidden story of persuasion through nudging and manipulation in barely noticeable ways.

No time to get up to speed? New business ideas distilled into a practical guide

No time to get up to speed? New business ideas distilled into a practical guide

Ian Mann discusses his new book “The Executive Update: The latest business ideas distilled into one practical guide”.

Claire Reid, at 16, simplified food growing with her award-winning invention

Claire Reid, at 16, simplified food growing with her award-winning invention

She barely passed science, yet her creation won global awards and enables people to easily grow food even when water is scarce.

Raymond Ackerman and his wife seen delivering self-made sarmies to firefighers

Raymond Ackerman and his wife seen delivering self-made sarmies to firefighers

Former Pick n Pay Chairperson Raymond Ackerman was spotted on Wednesday carting around trays full of self-made sandwiches.

Popular articles
Tebogo "ProVerb" Thekisho opens up about money

Tebogo "ProVerb" Thekisho opens up about money

What is rapper ProVerb’s attitude to the stuff that makes the world go ‘round (hopes and fears, successes and failures, etc.)?

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.

Pamela Nomvete on her downfalls as actress, and 'climbing back'

Pamela Nomvete on her downfalls as actress, and 'climbing back'

This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

5 most important years in anyone’s life (when it comes to investing)

5 most important years in anyone’s life (when it comes to investing)

How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.