ShapeShifter

How internationally heralded PICHULIK (started with no seed capital) got huge

I started with no seed capital. It’s predominantly a boot-legged business.

Katherine-Mary Pichulik

The Money Show’s Bruce Whitfield interviewed Katherine-Mary Pichulik, Owner and Designer of PICHULIK, for his weekly “ShapeShifter” feature.

Katherine-Mary – a trained artist – founded PICHULIK in 2012 after a trip around India.

PICHULIK is a bespoke line of accessories and jewellery.

PICHULIK accessories are designed and crafted in Cape Town.

PICHULIK transforms everyday materials through craft and design into something precious and covetable…

Katherine-Mary Pichulik

Scroll down for quotes from the video/audio below.

I graduated from Michaelis in 2009.

Katherine-Mary Pichulik

There’s a need for women to move away from their inadequacies being capitalised on.

Katherine-Mary Pichulik

I’ve made some shocking mistakes! Not taking a deposit on an order was one of them.

Katherine-Mary Pichulik

We’ve got 18 people on our payroll.

Katherine-Mary Pichulik

It’s a fully-fledged, exporting business!

Katherine-Mary Pichulik

There’s a large demand from the United States and Scandinavia.

Katherine-Mary Pichulik

We export between 40% and 60% of what we produce.

Katherine-Mary Pichulik

My mom is a business owner and my brother is a business advisor.

Katherine-Mary Pichulik

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