ShapeShifter

How internationally heralded PICHULIK (started with no seed capital) got huge

I started with no seed capital. It’s predominantly a boot-legged business.

Katherine-Mary Pichulik

The Money Show’s Bruce Whitfield interviewed Katherine-Mary Pichulik, Owner and Designer of PICHULIK, for his weekly “ShapeShifter” feature.

Katherine-Mary – a trained artist – founded PICHULIK in 2012 after a trip around India.

PICHULIK is a bespoke line of accessories and jewellery.

PICHULIK accessories are designed and crafted in Cape Town.

PICHULIK transforms everyday materials through craft and design into something precious and covetable…

Katherine-Mary Pichulik

Scroll down for quotes from the video/audio below.

I graduated from Michaelis in 2009.

Katherine-Mary Pichulik

There’s a need for women to move away from their inadequacies being capitalised on.

Katherine-Mary Pichulik

I’ve made some shocking mistakes! Not taking a deposit on an order was one of them.

Katherine-Mary Pichulik

We’ve got 18 people on our payroll.

Katherine-Mary Pichulik

It’s a fully-fledged, exporting business!

Katherine-Mary Pichulik

There’s a large demand from the United States and Scandinavia.

Katherine-Mary Pichulik

We export between 40% and 60% of what we produce.

Katherine-Mary Pichulik

My mom is a business owner and my brother is a business advisor.

Katherine-Mary Pichulik

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the seven most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
'ANC has to change or it will die' – anti-apartheid activist Lord Peter Hain

'ANC has to change or it will die' – anti-apartheid activist Lord Peter Hain

The Money Show’s Bruce Whitfield interviews anti-apartheid activist and British Labour Party politician Lord Peter Hain.

Meet Mike Ratcliffe, MD of Warwick Wine Estate (one of SA's most innovative)

Meet Mike Ratcliffe, MD of Warwick Wine Estate (one of SA's most innovative)

The Money Show’s Bruce Whitfield interviews Ratcliffe for his weekly “ShapeShifter” feature.

Meet Andrew Donaldson, former Deputy Director General at Treasury

Meet Andrew Donaldson, former Deputy Director General at Treasury

The Money Show’s Bruce Whitfield gets the inside scoop from Donaldson, who spent 24 years at Treasury.

Meet Graham Briggs of Birrell Mining International (employer of illegal miners)

Meet Graham Briggs of Birrell Mining International (employer of illegal miners)

The Money Show’s Bruce Whitfield interviews Birrell Mining International Chairperson Graham Briggs, employer of "zama zamas".

How “Kamers" became South Africa’s biggest pop-up retail phenomenon

How “Kamers" became South Africa’s biggest pop-up retail phenomenon

Bruce Whitfield interviews Kamers (previously "Kamers Vol Geskenke") co-owner Wanda du Toit.

Former economist Samuel Mensah quit his job for fashion (now Beyoncé loves him)

Former economist Samuel Mensah quit his job for fashion (now Beyoncé loves him)

He gave up a high-flying career to purse his passion: African fashion. Now even Beyoncé is regularly seen wearing his clothes.

Popular articles
It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Pamela Nomvete on her downfalls as actress, and 'climbing back'

Pamela Nomvete on her downfalls as actress, and 'climbing back'

This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

Best way to get richer (especially if you’re between ages 20 and 45)

Best way to get richer (especially if you’re between ages 20 and 45)

Still young(ish)? Consider the single best thing you can do to increase your wealth by much more than the inflation rate.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.