Starting a business and getting it up and running is no easy feat, as Siphokazi Omoluwa, owner and founder of Mrs. O Foods, discovered.
Omoluwa worked in micro-finance for one of South Africa's biggest banks until she was retrenched.
From her own kitchen, Omoluwa started developed her idea for cooking and bottling African sauces, such as sishebo, to serve on pap or rice.
702's Sam Cowen speaks to Siphokazi Omoluwa about her business journey and how she finally got it right in building her brand name, Mrs. O.
She says that the name Mrs O. was intentional, as she wanted to conjure up in her customer's mind the imagery of their own grandmother's cooking, just the way she used to prepare food for them.
We do African inspired sauces the way your grandmother used to make them— Siphokazi Omoluwa owner and founder of Mrs. O Foods.
Omoluwa says she offers her clients minimal preparation time, and also reduces the challenge of finding some of the spices used when preparing food.
She says finding funding for her business was the most difficult challenge she faced.
Some of the funding I was getting was of people wanting to buy equity in my business. It's like selling your child.— Siphokazi Omoluwa owner and founder of Mrs. O Foods.
I learned by doing. It was a lot of trial and error and also engaging with a lot of resources made available like business incubators and government departments.— Siphokazi Omoluwa owner and founder of Mrs. O Foods.
Listen to the full conversation below: