There has been an outcry against the unsolicited elections-related phone calls and text messages from South Africa's official opposition party.
Some members of the public have taken to social media to voice their annoyance with the countless text messages.
They accuse the party of spamming them with the calls and smses and want to be removed from its database.
Mike Wills (standing in for John Maytham) speaks to Democratic Alliance's Campaign Manager, Jonathan Moakes, about the issue of what many regard as intrusive campaigning.
Moakes says the municipal elections are important and political parties have an obligation to get their message out. Text messaging is a reasonable part of a political campaign, he says.
The negative responses are quite minimal as opposed to the positive responses.— Jonathan Moakes, DA Campaign Manager
People have the right to remove themselves from the database.— Jonathan Moakes, DA Campaign Manager
How do you do this?
Moakes says you simply text back 'STOP' or go to their website or phone the call centre.
So where do the phone numbers come from?
Moakes says numbers come from voter information collated over years, data from their own canvassers, data from commercial data providers ad data submitted by voters themselves.
We do buy lists.— Jonathan Moakes, DA Campaign Manager
We obviously consider the messaging very, very carefully, and it relates to the particular phase or part of the campaign.— Jonathan Moakes, DA Campaign Manager
Wills asked Moakes to respond to the controversial DA campaign running currently that uses the voice of Nelson Mandela, which is being criticised by some members of the Mandela family.
Mandela belongs to South Africa, and the use of the Mandela voice is a reference to a legacy that we want to build as the DA...and it is perfectly fine to use his voice to deliver a message...that the DA carries that legacy.— Jonathan Moakes, DA Campaign Manager
Listen to the entire interview below: