Dove Beauty study reveals 64% of SA's women are body confident

A study by the Dove Global Beauty and Confidence Report has found that South African women top global rankings on having positive self-esteem. This is the largest survey of this kind to ever be conducted.

In interviews conducted across 13 countries with 10 500 women participants, the study found that 64% of South African women (over two-thirds) are comfortable in their skins.

Women in Japan, the United Kingdom, Australia, Canada and the United States ranked the lowest in the study. Participants acknowledged the impact of advertising and the media, which causes them anxiety about how their appearances.

Listen to the interview below:

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