Stimela Brewing Co craft beer attracting SA's young black professionals

Stimela Brewing Co is making strides and gaining popularity in the craft beer market as a new entrant.

Owner and Pretoria resident, Tsikwe Molobye, hopes to take it all in the #HyundaiStartUp competition by Awethu Project. The winner stands to win a Hyuandai commercial vehicle of his/her choice, R50 000 cash towards growing the business and a 24-week start-up incubation and training by The Awethu Project worth R45 000.

Molobye resigned from a full-time job in 2015 to pursue his dream, with the assitance of an investor who injected capital into the business.

Stimela Brewing Co has a range of four beers (Black Diamond, Straight Arrow, Platform Edge and Round Trip), each offering a different taste that is sure to captivate a beginner or an avid craft beer drinker.

702's John Robbie spoke to Molobye and CEO of Awethu Project, Yusuf Randera-Rees about the campaign in partnership with 702 and Hyuandai.

Listen to the conversation below:

It's growing slowly. We started off brewing 300 litres a month and now we're sitting at 2000 litres a month.

Tsikwe Molobye, Stimela Brewing Co owner

The young entrepreneur said Craft Beer drinkers are loyal to the brand. He said his target market is South Africa's young black professionals.

Stimela Brewing Company does speak specifically to young black professionals. The name Stimela has a nostaligic feel to it.

Tskiwe Molobye, Stimela Brewing Co owner

Watch the documentary below to learn more about what the contender for the big prizes:


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