Stimela Brewing Co craft beer attracting SA's young black professionals

Stimela Brewing Co is making strides and gaining popularity in the craft beer market as a new entrant.

Owner and Pretoria resident, Tsikwe Molobye, hopes to take it all in the #HyundaiStartUp competition by Awethu Project. The winner stands to win a Hyuandai commercial vehicle of his/her choice, R50 000 cash towards growing the business and a 24-week start-up incubation and training by The Awethu Project worth R45 000.

Molobye resigned from a full-time job in 2015 to pursue his dream, with the assitance of an investor who injected capital into the business.

Stimela Brewing Co has a range of four beers (Black Diamond, Straight Arrow, Platform Edge and Round Trip), each offering a different taste that is sure to captivate a beginner or an avid craft beer drinker.

702's John Robbie spoke to Molobye and CEO of Awethu Project, Yusuf Randera-Rees about the campaign in partnership with 702 and Hyuandai.

Listen to the conversation below:

It's growing slowly. We started off brewing 300 litres a month and now we're sitting at 2000 litres a month.

Tsikwe Molobye, Stimela Brewing Co owner

The young entrepreneur said Craft Beer drinkers are loyal to the brand. He said his target market is South Africa's young black professionals.

Stimela Brewing Company does speak specifically to young black professionals. The name Stimela has a nostaligic feel to it.

Tskiwe Molobye, Stimela Brewing Co owner

Watch the documentary below to learn more about what the contender for the big prizes:

Read More
Parents urged to check tertiary institutions are legit before registering kids

Parents urged to check tertiary institutions are legit before registering kids

The Council on Higher Education says parents need to be wary of the increasing number of fly-by-night tertiary institutions.

New app to detect hearing loss

New app to detect hearing loss

University of Pretoria has developed a new app which uses a smartphone to detect hearing loss.

UK prison officers manage to quell mass inmate riots

UK prison officers manage to quell mass inmate riots

Britain recorded the worst prison riots in 26 years after 600 inmates at a prison in Birmingham embarked on a 12-hour riot.

What we can expect from SABC after inquiry consolidates

What we can expect from SABC after inquiry consolidates

SABC's leadership and parliament has come under fire since the inquiry into the board's fitness to hold office.

Gauteng tops drunk driving offences since start of the festive season

Gauteng tops drunk driving offences since start of the festive season

Traffic authorities have arrested more than 3 000 people for various traffic offences, with drunk driving as the leading offence.

2016 news wrap: A look back at the stories that grabbed SA's attention

2016 news wrap: A look back at the stories that grabbed SA's attention

Barry Bateman spoke to Stephen Grootes to unpack the meaning behind the stories that dominated the headlines in 2016.

Popular articles
Naked Scientist explains why mosquitoes 'discriminate' who they bite

Naked Scientist explains why mosquitoes 'discriminate' who they bite

Dr Chris Smith explains why some people are more desirable than others to mosquitoes.

Absa may have to pay R2.25 billion for unlawful apartheid era bank bailout

Absa may have to pay R2.25 billion for unlawful apartheid era bank bailout

M&G's Pauli Van Wyk speaks about Public Protector's preliminary report implicating Absa, Reserve Bank, Treasury and Presidency.

Arresting 106 dodgy licensing officials just the beginning - Mashaba

Arresting 106 dodgy licensing officials just the beginning - Mashaba

Over 100 corrupt Joburg licensing officials will be arrested, explains Herman Mashaba who says it's just the tip of the iceberg.

Social grant beneficiaries to automatically qualify for NFSAS funding

Social grant beneficiaries to automatically qualify for NFSAS funding

Social Development announced that 80% of social grant beneficiaries who wrote matric exams obtained a diploma or bachelor pass.

House prices slump in some parts of the country

House prices slump in some parts of the country

Property economist at FNB, John Loos, says the drop in house prices is due to slow pace in economic growth.

Vaal Dam levels increase by 5.2%

Vaal Dam levels increase by 5.2%

Department of Water and Sanitation says recent rains have increased the Vaal Dam levels but more is still needed.

Dlamini-Zuma part of ANC's lacklustre old furniture -  political analyst

Dlamini-Zuma part of ANC's lacklustre old furniture - political analyst

Political analyst Prince Mashele says Nkosazana Dlamini-Zuma doesn't qualify for presidency and has nothing to offer to citizens.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Singer Patricia Lewis speaks of music career, and being a mother

Singer Patricia Lewis speaks of music career, and being a mother

South Africa's top-selling female recording artist in history, Patricia Lewis, tells Xolani Gwala about what she is up to now.