Small Business Focus, Evergreen Content

How to build (when everyone is scaling back)

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator Director and CEO Pavlo Phitidis for his weekly small business feature.

Phitidis gave advice on expanding your business, even though everyone is, seemingly, scaling back.

Scroll down for quotes from the audio below.

Get the value proposition right. What’s in it for your client to buy your product or service?

Pavlo Phitids, Aurik Business Accelerator

Don’t negotiate on price! Rather add extra value.

Pavlo Phitids, Aurik Business Accelerator

Selling is not an art! It’s really a science.

Pavlo Phitids, Aurik Business Accelerator

The better you know your customer the more relevant your offer will be.

Pavlo Phitids, Aurik Business Accelerator

You need to cannibalise your business!

Pavlo Phitids, Aurik Business Accelerator

Demonstrate ‘care’.

Pavlo Phitids, Aurik Business Accelerator

Leverage every single sale you make.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the six most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to grow your business through partnering with others

How to grow your business through partnering with others

There are dangers to partnering with others, but the opportunities are huge. Small business guru Pavlo Phitidis discusses...

How to build your business while you fly

How to build your business while you fly

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator Director and CEO Pavlo Phitidis.

How to grow your small business into a medium-sized one

How to grow your small business into a medium-sized one

Small business guru Pavlo Phitidis discusses strategies for growth that won’t cause chaos.

How to ensure your business survives as it grows (i.e. avoiding "growing broke")

How to ensure your business survives as it grows (i.e. avoiding "growing broke")

Businesses grow broke whether times are good or bad. Aurik Business Incubator's Pavlo Phitidis on how to stay afloat when growing.

 How to find funding so your business can grow

How to find funding so your business can grow

Funding your business through what you have, not what you need, is a crucial entrepreneurial skill.

Popular articles
Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs Minister Hlengiwe Mkhize says her department will respond to all Zimbabweans under special dispensation.

Pick n Pay's magnificent 7 errors with Super Animals cards

Pick n Pay's magnificent 7 errors with Super Animals cards

Pick n Pay has been alerted by customers to errors on the latest Super Animals cards.

Budget 2017: DA hoped for spending cuts, not tax increases

Budget 2017: DA hoped for spending cuts, not tax increases

The DA believes that raising taxes is not the answer to South Africa's economic woes and propose more cost-cutting for government.

5 most important years in anyone’s life (when it comes to investing)

5 most important years in anyone’s life (when it comes to investing)

How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.