Small Business Focus, Evergreen Content

How to build (when everyone is scaling back)

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator Director and CEO Pavlo Phitidis for his weekly small business feature.

Phitidis gave advice on expanding your business, even though everyone is, seemingly, scaling back.

Scroll down for quotes from the audio below.

Get the value proposition right. What’s in it for your client to buy your product or service?

Pavlo Phitids, Aurik Business Accelerator

Don’t negotiate on price! Rather add extra value.

Pavlo Phitids, Aurik Business Accelerator

Selling is not an art! It’s really a science.

Pavlo Phitids, Aurik Business Accelerator

The better you know your customer the more relevant your offer will be.

Pavlo Phitids, Aurik Business Accelerator

You need to cannibalise your business!

Pavlo Phitids, Aurik Business Accelerator

Demonstrate ‘care’.

Pavlo Phitids, Aurik Business Accelerator

Leverage every single sale you make.

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.

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