Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
Bruce Whitfield interviews Iskander to learn about her non-profit company that partners with South African employers.
The Money Show’s Bruce Whitfield interviews Yuppiechef cofounder Andrew Smith.
The Money Show’s Bruce Whitfield interviews KPMG South Africa CEO Nhlamu Dlomu.
September is a special month for the search giant. Here are a few things you did not know.
The Money Show’s Bruce Whitfield interviews Sasfin CEO Roland Sassoon.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.
There have been several reports of abuse of the facility, with a number of people tapping far more water than is allowed.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
The EFF lawyer stole the show during the state capture report court battle.
Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?