Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield played a clip from his colleague Xolani Gwala, who interviewed the deputy minister.
The Money Show's Bruce Whitfield interviews NUM Head of Transformation Luthando Brukwe.
The recent closure of two illegal online marketplaces selling contraband has put the dark web back in the spotlight.
The Money Show’s Bruce Whitfield interviews Ratcliffe for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Otto, a man who has learned a thing or five these last few weeks.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.
Government is intending to change the way foreign income is taxed by introducing taxes to a large South African diaspora.
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"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.
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Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?