Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
Cocoa is the main ingredient in chocolate; the reason for living. Bruce Whitfield interviews Nomu Brands cofounder Paul Raphaely.
Finding customers is one thing; getting paid is another. Bruce Whitfield interviews small business guru Pavlo Phitidis.
Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram for his weekly personal finance feature.
Intellidex Financial Analyst Stuart Theobald explains what banks actually did wrong.
Tourism is a shining, job-creating light in an otherwise struggling South African economy.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Psychiatric expert Dr Renata Schoeman challenges plans to recognise dagga as a prescription drug rather than a banned substance.
Dr. Eve explains the importance of condom usage and educates people about the transmission of sexually transmitted infections.
SA Weather Service says Dineo is expected to affect Limpopo, Mpumalanga and northern KZN.
The African National Congress (ANC) in KwaZulu Natal wants the provinces system scrapped and Cosatu backs this call.
Mashaba says new information about tender irregularities has come to light and he is unhappy with the previous investigation.
Despite the downgrade, residents in parts of Limpopo and Mpumalanga can still expect flooding and heavy rains.
Anita Ronge, famously known as Kasi Mlungu, talks music career, race and township lifestyle with Eusebius McKaiser.
Together, the SA and Hungarian governments are offering scholarships for students who want to do bachelor, masters, and PhD degrees.