Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield interviews labour analyst Terry Bell.
The Money Show's Bruce Whitfield interviews Prof Nick Binedell (Gordon Institute of Business Science) and EWN’s Stephen Grootes.
Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money.
Bruce Whitfield interviews former Minister (1994 – 1999) Jay Naidoo about his new book “Change - Organising tomorrow, today”.
Looking for stock picks? The Money Show’s Bruce Whitfield interviews Fund Manager Jason Forssman.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Pick n Pay has been alerted by customers to errors on the latest Super Animals cards.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
The DA believes that raising taxes is not the answer to South Africa's economic woes and propose more cost-cutting for government.
How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.
The Gift of The Givers and the government are both working to secure his release.
How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?
The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.