Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?
The Money Show’s Bruce Whitfield interviews Ford South Africa CEO Jeff Nemeth.
Bruce Whitfield interviews J Brooks Spector, Daily Maverick’s expert on all things American, for his weekly business book review.
Looking for great investments? Herenya Capital Advisors’ Petri Redelinghuys says you need not look further than these three…
The Free Market Foundation's Leon Louw, however, calls Oxfam "OxScam" and says the organisation does not care about poor people.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Hooters SA has introduced the ‘Order an Angel Shot’ initiative for female customers who are feeling unsafe during a date.
Political Analyst Dr Sethulego Matebesi says it is concerning that the President is publicly and boldly endorsing his ex-wife.
South Africans enjoy watching pornography, so much so that they've made it onto the top 20 countries with highest hits on Pornhub.
Dr Chris Smith explains why some people are more desirable than others to mosquitoes.
M&G's Pauli Van Wyk speaks about Public Protector's preliminary report implicating Absa, Reserve Bank, Treasury and Presidency.
Spokesperson for the National Consumer Commission says they believe consumers are exposed to potential risks in these vehicles.
Governor Lesetja Kganyago says South Africa asked international companies to print banknotes as part of risk management.
Property economist at FNB, John Loos, says the drop in house prices is due to slow pace in economic growth.
Department of Water and Sanitation says recent rains have increased the Vaal Dam levels but more is still needed.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.