Customers have stopped believing what brands say. They want the opinion of influencers they trust.— Andrew Ross
How did Nespresso book George Clooney?
And, in South Africa, how does Castle Lite afford someone such as Kanye West?
Pharrell Williams for Woolies, Usain Bolt for Telkom… the list of celebrities endorsing South African brands are getting longer each year.
Brand are increasingly struggling to connect with consumers and the role of celebrities is becoming vital to that connection.
Scroll down for quotes from the audio below.
Pepsi has signed up Beyoncé for 20 years.— Andrew Ross
Standard Bank deliberately chooses to support teams as opposed to individual players.— Andrew Ross
You know George Clooney doesn’t drink Nespresso.— Andrew Ross
People don’t realise this is a commodity.— Andrew Ross
Bruce, you are a celebrity. Influencers are used around you to create content around your involvement. Influencers create advocates who buy the product and talk about it.— Andrew Ross
The Money Show’s Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram.
Bruce Whitfield interviews Outa’s Wayne Duvenhage about his open letter to MultiChoice, who will pay ANN7 R245 million.
The Money Show’s Bruce Whitfield interviews independent Africa analyst Ronak Gopaldas.
The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.
Grace Mugabe may have fled to Namibia. Bruce Whitfield interviews political commentator Rashweat Mukundu.
Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.
Bruce Whitfield interviews Nikiwe Bikitsha, who is on a fact-finding mission in Mauritius courtesy of Standard Bank.
The Council on Higher Education announced that four universities are at risk of losing their accreditation for LLB.
There have been several reports of abuse of the facility, with a number of people tapping far more water than is allowed.
The broadened bill will see those who lose their jobs receive money for a longer period when they apply for unemployment benefits.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?