Photo-sharing app Instagram is now attempting to compete with real-time video sharing app Snapchat.
Snapchat allows users to post live video stories and images which disappear after 24-hours and self-destruct after being viewed by others.
Now Instagram has released a similar feature on its network, titled Instagram stories.
Tech guru Toby Shapshak explains that Facebook-owned Instagram has long wanted to buy out Snapchat and stamp out competition.
Shapshak says Snapchat has become the fastest growing social media app globally, which explains why Instagram would want to take on its popularity.
Listen to the the full conversation from The Midday Report from Stephen Grootes: