Will Wayde van Niekerk’s world-record-smashing Olympic run make him rich?

I’m predicting a lot of brands are going to jump on the Wayde bandwagon.

James Monteith

The Money Show’s Bruce Whitfield interviewed BMI Sport Info Director James Monteith.

Monteith discussed how Wayde van Niekerk’s Olympic performance is likely to affect his financial future.

Scroll down for quotes from the audio below.

We’ve moved away from individual sponsorships after incidents such as Hansie Cronje, Tiger Woods and Oscar Pistorius.

James Monteith

Wayde’s share value has increased dramatically.

James Monteith

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