SA wine industry accounts for 1.2% of total GDP, employs 300K (and counting)

South Africa’s wine industry, the eight largest in the world, contributed R36.2-billion to the economy (1.2 percent of GDP) in 2013, according to a report by Conningarth Economists for South African Wine Industry Information and Systems (SAWIS).

This is up from R26.2-billion added in 2008, despite a struggling world economy and a slight decrease in the size of the national vineyard.

Agriculture shedding jobs, but not in the wine industry

The industry employed 289 151 people in 2013 (mostly in the Western Cape), an increase of five percent since 2008.

South Africans, on average, only drink about seven litres of wine per year. This is far below the global average, forcing producers to market extensively abroad.

Wine exports more than make up for weak local demand

“Wine exports have grown tremendously in the last few years and now accounts for about 57 percent of total production,” says South African Liquor Brand Owners Association CEO Kurt Moore. “This is up from 20 percent in 1997 and 38.3 percent in 2003.”

Wine exports totaled 525-million litres in 2013 and 423-million litres in 2014.

South Africa doesn’t yet have many globally recognised brands and about 60 percent of wine produced is exported in bulk packaging.

Listen to the audio for more detail.


Recommended

by NEWSROOM AI
Read More
Eskom:  Some solutions right now

Eskom: Some solutions right now

What are the immediate and existing solutions to Eskom's generation issues?

Mechanical batteries could save Eskom

Mechanical batteries could save Eskom

Did you know we can store energy in dams, blocks, trains and flywheels?

Are banks and corporates allowed to activate early December payment?

Are banks and corporates allowed to activate early December payment?

Wendy Knowler looks into the practice of many banks and corporates of “unilaterally” activating an early debit for December payment.

Meet the new owner of Starbucks SA

Meet the new owner of Starbucks SA

Meet the new owner of Starbucks SA, Adrian Maizey.

 Vuyo the BIG Dreamer is up to something new...

Vuyo the BIG Dreamer is up to something new...

Miles Kubheka (aka Vuyo the BEEG Dreamer) is up to something new... this time in the cloud kitchen space.

South African economy ekes out 1.4 percent growth

South African economy ekes out 1.4 percent growth

South Africa’s Gross Domestic Product (GDP) grew by 1.4 percent (annualised) in the third quarter of 2014.

Popular articles
[UPDATE] No fatalities in N1 north bus fire

[UPDATE] No fatalities in N1 north bus fire

Passengers and JMPD give details of what led to the fire on the bus.

[VIDEO] Real estate company surprises employees with R740,000 bonus each

[VIDEO] Real estate company surprises employees with R740,000 bonus each

Khabazela shares tweets and Facebook posts that have gone viral.

[VIDEO] Dad accidentally dunking baby in 20-inch snow goes viral

[VIDEO] Dad accidentally dunking baby in 20-inch snow goes viral

Khabazela shares tweets and Facebook videos that have gone viral.

[WATCH] Baby saved from falling off counter while mom shops for a gun goes viral

[WATCH] Baby saved from falling off counter while mom shops for a gun goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

'Centurion was built in a floodplain, that's the problem,' says environmentalist

'Centurion was built in a floodplain, that's the problem,' says environmentalist

Water and Environment specialist Professor Anthony Turton says Centurion Lake has always been a controversial development.

[WATCH] Woman sharing her most embarrassing moment at parking lot goes viral

[WATCH] Woman sharing her most embarrassing moment at parking lot goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[VIDEO] Good Samaritan convincing guy not to jump off Brooklyn bridge goes viral

[VIDEO] Good Samaritan convincing guy not to jump off Brooklyn bridge goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

Did you know? SA exports electricity to seven countries in Southern Africa

Did you know? SA exports electricity to seven countries in Southern Africa

Senior Researcher at Africa Check Kate Wilkinson shares their latest from their fact-finding missions.