The Organic Natural Whole Food Emporium is situated in the Bryanston Shopping centre in Johannesburg. It's been nominated by loyal customer Dirk Smith, who says it is an extraordinary organic shop that truly cares not just about the food in store, but about the farmers and companies from whom the food is sourced.
He says the grass fed steak is the best he has had.
Owner Debbie Logan consults with customers before making big decisions about thee store and Dirk says "it was inspiring to feel involved and not dictated to, which most businesses do."
Debbie took a struggling online organic business under her wing seven years ago.
I got crazy passionate about it. I've always been passionate about food and writing and the business has been growing ever since."— Debbie Logan, Owner The Organic Natural Whole Food Emporium
She has spent the past 7 years travelling South Africa far and wide finding and sourcing the best organic farmers.
I've found real farm heroes that are making a proper difference in the way they treat their soil and animals.— Debbie Logan, Owner The Organic Natural Whole Food Emporium
She says the big challenge is making this organic produce accessible in Johannesburg. She says true organic farmers do not have big enough markets. She is championing their cause and telling their stories.
I know when I walk with these farmers that in a hundred years time their land will still be fertile and alive. It's about longevity of the land. And the food tastes so good because it is alive.— Debbie Logan, Owner The Organic Natural Whole Food Emporium
Listen to the full interview below: