ShapeShifter, Evergreen Content

Story of Cape Cobra Leathercraft (loved by British Royals and Jennifer Lopez)

We’ve got the resources, labour and passion in South Africa! I don’t see why we can’t do the production for all over the world right here.

Richard Schäfer, Cape Cobra Leathercraft

The Money Show’s Bruce Whitfield interviewed Cape Cobra Leathercraft Head of Sales Richard Schäfer for his weekly “ShapeShifter” feature.

Cape Cobra Leathercraft makes handbags and accessories from a variety exotic skins.

Cape Cobra Leathercraft is a three-generation family-run business.

The British Royal Family, Sandra Bullock, Jennifer Lopez and Anne Hathaway are just some of Cape Cobra Leathercraft’s many famous customers.

Cape Cobra Leathercraft sources skins of animals such as crocodiles, ostriches, snakes, lizards and stingrays from around the world under regulations of the Convention on International Trade in Endangered Species.

Scroll down for quotes from the video and audio below.

We started in Cape Town in 1972.

Richard Schäfer, Cape Cobra Leathercraft

Germany was dark, dull and grey.

Richard Schäfer, Cape Cobra Leathercraft

My father was born in the leather-epicentre of Germany.

Richard Schäfer, Cape Cobra Leathercraft

The ostrich comes from Oudtshoorn and the crocodile from Brits.

Richard Schäfer, Cape Cobra Leathercraft

Our brand was big in South Africa during the 70s and 80s.

Richard Schäfer, Cape Cobra Leathercraft

We always strive to improve our skills and train our staff. We do our training in-house.

Richard Schäfer, Cape Cobra Leathercraft

We employ about 80 people.

Richard Schäfer, Cape Cobra Leathercraft

There is no room for faults.

Richard Schäfer, Cape Cobra Leathercraft

You pay a premium for a brand. We are very specific about quality. We’re absolutely perfectionist.

Richard Schäfer, Cape Cobra Leathercraft

Every piece is unique.

Richard Schäfer, Cape Cobra Leathercraft

Our biggest market is the South African tourism industry.

Richard Schäfer, Cape Cobra Leathercraft

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