If you sell products, and you don’t wrap it with services, then you’re going to find yourself in a pretty difficult space.— Pavlo Phitids, Aurik Business Accelerator
A scramble egg is a scrambled egg… It’s all about the experience… It’s in the service context that you can make a product stand out.— Pavlo Phitids, Aurik Business Accelerator
What’s the difference between a service business and a product business?
Every business is a service business, says Aurik Business Accelerator’s Pavlo Phitidis.
Listen to the audio below for more detail.
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